Ulrich Lang Lethe Eau de Toilette 100ml Spray

Ulrich Lang Lethe Eau de Toilette 100ml is a contemporary oriental-woody composition from the niche New York fragrance house Ulrich Lang. Launched in 2021 and named after the mythological Greek river of forgetfulness, Lethe pairs aromatic lavender and bright bergamot with a soft cashmere-wood and water lily heart, settling into a sensual base of musk, tonka bean, vanilla and amber.

About Ulrich Lang New York

Ulrich Lang is a former L'Oréal executive who founded his eponymous niche fragrance house in 2002. The brand is built around modern minimalism — small collections of clean, considered compositions developed with respected perfumers including Roger Szmulewicz and Frank Voelkl. Each fragrance tells a "classic but modern story about the luxury of simplicity."

Fragrance notes

• Top: Lavender, Bergamot
• Heart: Cashmere Wood, Cedar, Water Lily
• Base: Musk, Tonka Bean, Vanilla, Amber

Olfactory family: Oriental Woody  |  Launched: 2021  |  Gender: Unisex

The story behind Lethe

In Greek mythology, Lethe is one of the five rivers of the underworld — said to grant forgetfulness to anyone who drinks from it. Ulrich Lang's interpretation channels that idea of release and escape: a calming opening of lavender and bergamot, an enveloping woody-floral heart, and a warm, comforting drydown built on vanilla, tonka and amber. The result is a sophisticated, escapist fragrance designed to convey luxury through simplicity.

Key benefits

• Genuinely unisex — wearable by men and women.
• Sophisticated niche composition from a respected boutique house.
• Warm, comforting drydown ideal for evening wear and the colder months.
• Versatile aromatic-oriental signature with broad smart-casual appeal.

Who it's for

Lethe is for niche-fragrance enthusiasts who appreciate understated, well-constructed compositions rather than loud designer statements. The lavender-amber-vanilla signature is gender-fluid and works particularly well for evening wear, cooler-weather use, and as a sophisticated everyday "comfort" fragrance for those who already enjoy houses like Le Labo, Byredo or Diptyque.

How to wear it

1. Apply to clean, moisturised skin — moisturised skin holds the warm base notes for longer.
2. Spray onto pulse points: wrists, neck, behind the ears.
3. For a softer halo, mist once into the air and walk through it.
4. Avoid rubbing the wrists together — it bruises the aromatic top notes.
5. Best worn in the evening and in cooler weather, where the amber-vanilla base develops most fully.

Specifications

• Size: 100ml
• Concentration: Eau de Toilette
• Gender: Unisex
• Brand: Ulrich Lang New York
• Launched: 2021