Juicy Couture Viva La Juicy Noir Eau de Parfum 30ml Spray

Juicy Couture Viva La Juicy Noir Eau de Parfum 30ml is the sultry, sweet-gourmand evolution of Juicy Couture's iconic Viva La Juicy signature. Launched in 2013, this floral-fruity-gourmand fragrance pairs juicy berries and sparkling mandarin with a feminine bouquet of honeysuckle, gardenia and jasmine — settling into a wickedly addictive base of caramel, vanilla, amber and sandalwood. Sweet, seductive and unmistakably Juicy.

About Juicy Couture

Juicy Couture is an American lifestyle and fashion brand founded in Los Angeles in 1997 — celebrated through the 2000s for its iconic velour tracksuits and a glamorous, slightly playful aesthetic. The Viva La Juicy fragrance family is the brand's most celebrated perfumery launch, with the original Viva La Juicy (2008) being one of the best-selling celebrity-adjacent fragrances of its decade. Viva La Juicy Noir is the darker, more seductive sister.

Fragrance notes

• Top: Wild Berries, Mandarin
• Heart: Honeysuckle, Gardenia, Jasmine
• Base: Caramel, Vanilla, Amber, Sandalwood

Olfactory family: Floral Fruity Gourmand  |  Launched: 2013  |  Gender: Women

The character of the scent

Viva La Juicy Noir opens with the playful juiciness of wild berries lifted by sparkling mandarin — immediately fun and feminine. The heart unfolds into a soft, sensual floral bouquet of honeysuckle, gardenia and jasmine. The drydown is where the fragrance becomes truly addictive: caramel, vanilla, amber and sandalwood create a wickedly sweet, "Noir" second-skin signature that lingers for hours.

Key benefits

• Sweet, sensual gourmand-floral character — confident and unmistakably feminine.
• 30ml handbag-friendly format — perfect for travel or trying before committing to a full bottle.
• Eau de Parfum concentration — strong longevity from the gourmand base.
• Beautifully presented Juicy Couture flacon — playful and gift-worthy.
• Pairs perfectly with the matching Viva La Juicy Noir body care for a full layered ritual.

Who it's for

Viva La Juicy Noir is for women who love sweet, sensual gourmand-floral fragrances — fans of Lancôme La Vie Est Belle, YSL Black Opium, or Mugler Alien will recognise the family. Particularly suited to date nights, evening wear, and autumn/winter — but works year-round for those who love its juicy-sweet signature. A natural pick as a signature scent or a special-occasion bottle for fans of the original Viva La Juicy.

How to wear it

1. Apply to clean, moisturised skin — moisturiser dramatically extends the caramel-vanilla drydown.
2. Spray onto pulse points: wrists, neck, behind the ears.
3. For a softer halo, mist once into the air and walk through it.
4. Avoid rubbing the wrists together — it bruises the bright berry-mandarin top notes.
5. Best worn for evenings out and date nights — but works year-round for sweet-fragrance lovers.

Specifications

• Size: 30ml
• Concentration: Eau de Parfum
• Gender: Women
• Range: Viva La Juicy
• Brand: Juicy Couture
• Launched: 2013