IsaDora Ultra Matt Liquid Lipstick 7ml - 19 Plumpinch

IsaDora Ultra Matt Liquid Lipstick 7ml in 19 Plumpinch is a long-wearing, high-pigment liquid lipstick designed for an ultra-matte, fashion-forward finish. The pigmented formula glides on smoothly, sets to a comfortable matte texture and stays in place through the day. Plumpinch is a soft pinkish-plum nude, perfect for everyday office wear and dressed-up occasions alike.

About IsaDora

IsaDora is a Swedish beauty brand founded in 1983, recognised internationally for its uncomplicated, well-formulated colour cosmetics and gentle skincare. The Ultra Matt Liquid Lipstick line is one of the brand's hero lip products — combining a fashion-forward matte finish with a comfortable, non-drying wear.

Shade and finish

• Shade: 19 Plumpinch — a soft pinkish-plum nude
• Finish: Ultra-matte
• Pigmentation: Full coverage in one or two passes
• Wear: Long-wearing without flaking

Key features

• Long-wearing, transfer-resistant ultra-matte formula
• Smooth, even application from the angled-tip applicator
• Comfortable wear that does not feel as drying as many liquid mattes
• Compact format, ideal for handbag and on-the-go touch-ups

Who it's for

Plumpinch suits anyone who loves a soft, slightly cool plum-nude lip — wearable in the office with restrained makeup, equally striking with smoky evening eyes. The pinkish-plum undertone particularly flatters cool to neutral skin tones.

How to use

1. Exfoliate and balm the lips first if they are dry — matte formulas read best on smooth lips.
2. Optionally outline the lips with a matching mauve or plum liner.
3. Apply with the angled-tip applicator, starting at the centre of the upper lip and working outward.
4. Allow to dry fully (60 seconds) before pressing the lips together to avoid smudging.

Specifications

• Size: 7ml
• Shade: 19 Plumpinch
• Format: Liquid lipstick — ultra-matte finish
• Brand: IsaDora
• Range: Ultra Matt Liquid Lipstick