ECRU New York Rejuvenating Shampoo – Hydrating, Color-Safe Cleanser, 8 oz

Revitalizing moisture for dry, dull, or color-treated hair

The ECRU New York Rejuvenating Shampoo delivers a hydrating cleanse that supports the look of healthier, more vibrant hair without stripping color. Enriched with Resurrection Sap and plant stem cells, this shampoo is crafted for daily care that feels luxurious yet gentle.

Designed for dry or chemically processed hair, it cleanses with a rich, vitamin-rich lather that leaves strands feeling silky and refreshed. The formula is sulfate-free and paraben-free, and it remains color-safe, making it a thoughtful choice for those who want to preserve color while maintaining moisture.

Key benefits you might notice

• Moisture-rich cleansing: Nourishes while washing, helping to reduce over-drying after shampooing.
• Color-safe care: Gentle enough for color-treated hair, preserving shade and shine.
• Plant-powered nourishment: Resurrection Sap and plant stem cells work together to support the look of vitality.
• Refreshing aroma and texture: Clean, fresh scent paired with a creamy lather for a spa-like experience.

How to use

• Wet hair thoroughly, apply a small amount, and work into a rich lather from roots to ends.
• Rinse completely, repeat if desired, and follow with conditioner for best results.

Whether you’re restoring moisture after styling, refreshing a color-treated mane, or simply seeking a refined daily cleanse, this shampoo is aligned with ECRU New York’s philosophy: treat and perform without compromising color or comfort.