Ben Sherman Icon Eau de Parfum 100ml Spray

Ben Sherman Icon Eau de Parfum 100ml Spray is a confident, woody-aromatic men's fragrance that channels the brand's quintessentially British, mod-inspired character. A green, spicy opening of bergamot, pink pepper and cardamom flows into a richer, leathery heart of clove, leather and tobacco, before settling onto a sensual base of cedarwood, sandalwood, amber and patchouli.

About Ben Sherman

Ben Sherman is a British heritage menswear brand founded in 1963 in Brighton, with a fashion legacy rooted in 1960s mod culture. Its fragrance line carries the same confident, individualistic spirit — accessible, modern and built around the brand's identity of classic men's style.

Fragrance notes

• Top: Green notes, bergamot, pink pepper, cardamom
• Heart: Clove, leather, tobacco
• Base: Cedarwood, sandalwood, amber, patchouli

Olfactory family: Aromatic woody with leather facets

Who it's for

For men who love confident, sophisticated woody-aromatic fragrances with a leather-and-tobacco depth. Icon is a versatile day-to-night signature with particular appeal for autumn and winter wear, and a great pick for those drawn to traditionally masculine compositions at an accessible price.

How to use

1. Apply to clean, dry skin after showering for best longevity.
2. Spray onto the pulse points: wrists, neck and behind the ears.
3. Use a light hand initially — the Eau de Parfum concentration is rich.
4. Allow to dry naturally rather than rubbing the wrists together.

Specifications

• Size: 100ml
• Concentration: Eau de Parfum
• Fragrance family: Aromatic woody, leather
• Brand: Ben Sherman
• Gender: Men