{"product_id":"wella-sp-smoothen-shampoo-250ml","title":"Wella SP Smoothen Shampoo 250ml","description":"\u003cp\u003eWella System Professional SP Smoothen Shampoo 250ml is a salon-grade smoothing shampoo designed to gently cleanse while taming frizz and unruly textures. The professional formula softens, smooths and prepares the hair for sleek, polished styling, helping reduce flyaways from the very first wash.\u003c\/p\u003e\n\n\u003ch2\u003eAbout System Professional (Wella)\u003c\/h2\u003e\n\u003cp\u003eSystem Professional (SP) is Wella's salon-trusted professional haircare line, with formulations developed for and with hairdressers. The Smoothen line targets frizz-prone, unruly or coarse hair with smoothing and softening actives.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses while smoothing surface texture\u003c\/li\u003e\n  \u003cli\u003eHelps control frizz and flyaways\u003c\/li\u003e\n  \u003cli\u003ePrepares the hair for a sleek, polished blow-dry\u003c\/li\u003e\n  \u003cli\u003eAdds softness and manageability\u003c\/li\u003e\n  \u003cli\u003eSalon-grade professional formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eFor frizz-prone, coarse or unruly hair looking for a smoothing daily shampoo. A great everyday step for those with humidity-reactive hair or anyone who wants a sleeker, more polished blow-dry.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eMassage a generous amount of shampoo through the hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eWork into a lather and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching SP Smoothen Mask or Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Smoothing shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Frizz-prone, coarse, unruly\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella System Professional (Smoothen)\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961512636756,"sku":"X867319","price":11.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/wella-sp-smoothen-shampoo-250ml","provider":"Blue Pirate","version":"1.0","type":"link"}