{"product_id":"wella-professionals-koleston-perfect-me-pure-naturals-permanent-hair-colour-60ml-2-03-oz","title":"Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Colour 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professionals Koleston Perfect ME+ Pure Naturals 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 100% grey coverage for flawless, natural-looking results.\u003c\/li\u003e\n    \u003cli\u003eFeatures ME+ dye molecule, significantly reducing the risk of developing new allergies to hair colour.\u003c\/li\u003e\n    \u003cli\u003eAchieve pure, balanced colour results with natural depth and shine.\u003c\/li\u003e\n    \u003cli\u003eMinimised hair damage colour after colour, keeping hair healthy and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your hair with the exceptional performance of \u003cstrong\u003eWella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour\u003c\/strong\u003e, available at TJ Beauty Products UK. This 60ml\/2.03 oz tube is your key to unlocking stunningly natural, balanced, and vibrant hair tones with professional-grade excellence. Ideal for both seasoned professional stylists and discerning home users, Koleston Perfect ME+ Pure Naturals delivers unparalleled results, ensuring up to 100% grey coverage and a luminous, healthy finish.\u003c\/p\u003e\n\n\u003ch4\u003eRevolutionary ME+ Technology for Enhanced Safety\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Koleston Perfect ME+ Pure Naturals is the groundbreaking \u003cstrong\u003eME+ dye molecule\u003c\/strong\u003e. This patented innovation significantly reduces the risk of developing new allergies to hair colour*, offering a more comfortable and reassuring experience for clients and colourists alike. Wella's commitment to safety and innovation means you can achieve beautiful, permanent hair colour without compromising on well-being. It's a significant advancement in professional hair care, replacing common sensitising molecules like PPD\/PTD found in traditional hair dyes, making it a preferred choice for those seeking a gentler hair colouring solution. Always perform an allergy patch test 48 hours before each application.\u003c\/p\u003e\n\n\u003ch4\u003eEmbrace Pure Naturals: Authentic Tones, Unrivalled Depth\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePure Naturals\u003c\/strong\u003e range is specifically crafted to deliver authentic, balanced, and incredibly rich natural tones. Whether you're aiming for subtle enhancement or complete transformation, these permanent hair colour shades provide remarkable depth and multi-dimensional shine that truly reflects light. Experience outstanding \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e, ensuring seamless, uniform results that perfectly blend with your natural hair or desired base. The 60ml\/2.03 oz packaging offers precise application and ensures minimal waste, making it an economical and efficient choice for professional use.\u003c\/p\u003e\n\n\u003ch4\u003eHair Health \u0026amp; Lasting Vibrancy\u003c\/h4\u003e\n\u003cp\u003eBeyond stunning colour, \u003cstrong\u003eKoleston Perfect ME+ Pure Naturals\u003c\/strong\u003e is formulated to be gentle on the hair. Its advanced composition works to minimise hair damage colour after colour, leaving your locks feeling incredibly soft, smooth, and looking vibrant. The long-lasting formula resists fade, maintaining its true tone and brilliance for weeks, so your hair remains healthy, shiny, and beautiful between salon visits. Achieve professional-grade, permanent hair colour results that truly stand the test of time, reflecting Wella's heritage of excellence in hair care.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Wella Professionals Koleston Perfect ME+ Pure Naturals from TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eWhen you choose Wella Professionals Koleston Perfect ME+ Pure Naturals from TJ Beauty Products UK, you're investing in a product trusted by professional stylists worldwide. We provide authentic Wella products, ensuring you receive the high-quality, reliable permanent hair colour you expect. Our commitment to excellence means you can achieve salon-quality results, whether you're a professional seeking the best for your clients or a home user desiring impeccable, healthy-looking hair. Experience the perfect blend of innovation, safety, and radiant colour with Wella.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Flawless Results with Wella Koleston Perfect ME+ Pure Naturals\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure the longevity of your vibrant hair colour, follow these professional guidelines:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Always perform an allergy patch test 48 hours prior to application. Wear suitable gloves. In a non-metallic bowl, mix Wella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour (60ml\/2.03 oz) with the appropriate volume of Wella Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml colour + 60ml developer) for most shades, and 1:2 for Special Blonde shades.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the colour mixture immediately and evenly to dry, unwashed hair. For regrowth touch-ups, apply to the root area first. For a full-head application on virgin hair, apply from mid-lengths to ends, then follow with root application after 10-15 minutes to ensure even lift and tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing:\u003c\/strong\u003e Allow the permanent hair colour to process for 30-40 minutes at room temperature. If using heat, reduce processing time to 20-30 minutes. Always refer to the specific shade instructions for precise timing and perform a strand test to check the colour development.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Aftercare:\u003c\/strong\u003e Once processing is complete, gently emulsify the colour with a small amount of warm water, then rinse thoroughly until the water runs clear. Follow with a post-colour shampoo and conditioner from the Wella Professionals Invigo Color Brilliance range or WellaPlex for optimal colour lock and hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eIngredients Spotlight - The Science Behind Beautiful Colour\u003c\/h3\u003e\n\u003cp\u003eThe sophisticated formula of Wella Professionals Koleston Perfect ME+ Pure Naturals combines innovative dye technology with nourishing components to deliver stunning colour and care. While specific ingredients can vary slightly by shade, a representative list includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eAqua\/Water\/Eau\u003c\/li\u003e\n    \u003cli\u003eCetearyl Alcohol\u003c\/li\u003e\n    \u003cli\u003ePropylene Glycol\u003c\/li\u003e\n    \u003cli\u003eDicetyl Phosphate\u003c\/li\u003e\n    \u003cli\u003eTrisodium Ethylenediamine Disuccinate (Metal Purifier)\u003c\/li\u003e\n    \u003cli\u003eCeteth-10 Phosphate\u003c\/li\u003e\n    \u003cli\u003eSteareth-200\u003c\/li\u003e\n    \u003cli\u003eAmmonia (Alkalizing Agent)\u003c\/li\u003e\n    \u003cli\u003eToluene-2,5-Diamine Sulfate (ME+ Dye Precursor)\u003c\/li\u003e\n    \u003cli\u003eResorcinol\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfite\u003c\/li\u003e\n    \u003cli\u003eAscorbic Acid (Antioxidant)\u003c\/li\u003e\n    \u003cli\u003eParfum\/Fragrance\u003c\/li\u003e\n    \u003cli\u003eXanthan Gum\u003c\/li\u003e\n    \u003cli\u003e2-Methylresorcinol\u003c\/li\u003e\n    \u003cli\u003ep-Aminophenol\u003c\/li\u003e\n    \u003cli\u003em-Aminophenol\u003c\/li\u003e\n    \u003cli\u003eDisodium EDTA\u003c\/li\u003e\n    \u003cli\u003e4-Amino-2-Hydroxytoluene\u003c\/li\u003e\n    \u003cli\u003e2,4-Diaminophenoxyethanol HCl\u003c\/li\u003e\n    \u003cli\u003eN,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate\u003c\/li\u003e\n    \u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e(Note: Always refer to the product packaging for the most current and complete ingredients list for your specific shade.)\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions (FAQs) about Koleston Perfect ME+ Pure Naturals\u003c\/h3\u003e\n\u003cdl\u003e\n    \u003cdt\u003e\u003cstrong\u003eQ: Is Koleston Perfect ME+ suitable for sensitive scalps?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: While ME+ technology significantly reduces the risk of developing new allergies to hair colour, it is essential to perform an allergy patch test 48 hours before each application, even for existing users. It is designed for enhanced comfort but individual reactions can vary.\u003c\/dd\u003e\n\n    \u003cdt\u003e\u003cstrong\u003eQ: What developer should I use with Wella Koleston Perfect ME+ Pure Naturals?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: Always use with Wella Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml colour + 60ml developer) for most shades, and 1:2 for Special Blonde shades. Choose the appropriate volume (6%, 9%, 12%) based on desired lift, grey coverage, and professional recommendation.\u003c\/dd\u003e\n\n    \u003cdt\u003e\u003cstrong\u003eQ: Can I achieve pure blonde tones with the Pure Naturals range?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: The \"Pure Naturals\" range is specifically designed for natural, balanced, and deep tones with excellent grey coverage. For pure blonde results or significant lift, you might explore other Koleston Perfect ME+ families such as \"Special Blonde\" or consult with a professional stylist who can recommend the best range for your desired blonde nuance.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eWella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour 60ml\/2.03 oz\u003c\/strong\u003e. Achieve professional-grade, natural-looking results with reduced allergy risk and minimised hair damage. Shop now at TJ Beauty Products UK and discover the secret to healthy, vibrant, and stunning hair!\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"10\/0 - Lightest Blonde","offer_id":56916935410004,"sku":"WKPM100","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/03 - Lightest Blonde Natural Gold","offer_id":56916935442772,"sku":"WKPM1003","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/04 - Lightest Blonde atural Red","offer_id":56916935475540,"sku":"WKPM1004","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"2\/0 - Black","offer_id":56916935508308,"sku":"WKPM20","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3\/0 - Dark Brown","offer_id":56916935541076,"sku":"WKPM30","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3\/00 - Dark Natural Brown","offer_id":56916935573844,"sku":"WKPM300","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"33\/0 - Dark Brown Intensive","offer_id":56916935606612,"sku":"WKPM33","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4\/0 - 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