{"product_id":"wella-professionals-koleston-perfect-me-plus-rich-naturals-vibrant-natural-looking-colour-for-professional-home-use-60ml-2-03-oz","title":"Wella Professionals Koleston Perfect ME Plus Rich Naturals Vibrant, Natural-Looking Colour for Professional \u0026 Home Use 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professionals Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 100% grey coverage for flawless, uniform results that seamlessly blend with your natural hair.\u003c\/li\u003e\n    \u003cli\u003eFeatures revolutionary ME+ technology, significantly reducing the risk of developing new allergies to hair colourants.\u003c\/li\u003e\n    \u003cli\u003eAchieves natural-looking, multi-dimensional hair colour with exceptional vibrancy and unparalleled shine.\u003c\/li\u003e\n    \u003cli\u003eLong-lasting, fade-resistant permanent formula ensures enduring colour intensity and beauty wash after wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eWella Professionals Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/strong\u003e, available at TJ Beauty Products UK. This iconic permanent hair colour is the choice of professionals worldwide, now made accessible for stunning results whether in the salon or for sophisticated home use. Designed to deliver rich, natural-looking colour, this advanced formula goes beyond simple tinting, offering a blend of intensity, coverage, and care.\u003c\/p\u003e\n\n\u003ch4\u003eRevolutionise Your Colour with ME+ Technology\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Koleston Perfect ME Plus is the groundbreaking \u003cstrong\u003eME+ technology\u003c\/strong\u003e. This innovative dye molecule is a significant breakthrough for hair colour users, as it substantially \u003cstrong\u003ereduces the risk of developing new allergies to hair colourants\u003c\/strong\u003e. Unlike traditional PPD and PTD formulations, ME+ technology offers a safer colouring experience without compromising on colour performance. Enjoy vibrant hair colour with enhanced peace of mind, knowing you're using a product developed with your comfort and safety in mind.\u003c\/p\u003e\n\n\u003ch4\u003eUnrivalled Vibrancy and Unbeatable Coverage\u003c\/h4\u003e\n\u003cp\u003eSay goodbye to unwanted grey hairs with Koleston Perfect ME Plus. This powerful formula provides \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e, ensuring a perfect, uniform result from root to tip. Experience intensely vibrant colour that reflects light beautifully, creating a multi-dimensional effect that enhances your hair’s natural texture. The permanent hair colour is formulated for exceptional \u003cstrong\u003efade-resistance\u003c\/strong\u003e, meaning your rich shades stay true and brilliant for longer, maintaining that fresh-from-the-salon look.\u003c\/p\u003e\n\n\u003ch4\u003eThe Allure of Rich Naturals\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eRich Naturals\u003c\/strong\u003e range is specifically curated to offer sophisticated, elegant tones that mimic the most beautiful aspects of natural hair colours. From soft brunettes to luminous blondes and subtle reds, each shade is crafted to provide a natural-looking finish with a captivating shimmer. These shades are designed to complement various complexions, delivering a refined and polished appearance that never looks artificial. Achieve harmonious, balanced colour that radiates health and vitality.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Salon-Quality Results with Wella Koleston Perfect ME Plus Rich Naturals\u003c\/h4\u003e\n\u003cp\u003eFor best results and to ensure optimal hair colouring, follow these professional guidelines:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Always start with dry, unwashed hair. In a non-metallic bowl, mix Wella Koleston Perfect ME Plus Rich Naturals 60ml with Welloxon Perfect Developer (sold separately) in a 1:1 ratio. For example, use 60ml of colour cream with 60ml of Welloxon Perfect. Ensure thorough mixing to achieve a smooth, consistent cream. Always wear appropriate gloves.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e For a full head application (first-time colour), begin by applying the mixture to the mid-lengths and ends, allowing it to develop for 10-20 minutes. Then, apply to the roots and process for an additional 20-30 minutes. For re-growth or root touch-ups, apply the mixture only to the root area and process for 30-40 minutes.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing:\u003c\/strong\u003e The total processing time is typically 30-40 minutes without heat, or 15-25 minutes with gentle heat. Always refer to the specific instructions provided on the shade chart or product packaging, as processing times can vary. A strand test is highly recommended to determine precise timings and desired results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Aftercare:\u003c\/strong\u003e Once the processing time is complete, gently emulsify the colour with a small amount of warm water, then rinse your hair thoroughly until the water runs completely clear. Follow with a professional colour-safe shampoo and conditioner, such as Wella Professionals Invigo Color Brilliance, and finish with a suitable post-colour treatment to seal the cuticle and enhance shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eEssential Tips for Optimal Colouring\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAllergy Alert Test:\u003c\/strong\u003e Always perform an allergy alert test 48 hours before each application, even if you have coloured your hair before.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Conduct a strand test to preview your chosen shade and determine the optimal processing time for your hair type.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHair Condition:\u003c\/strong\u003e Ensure your hair is in good condition prior to colouring. Deep conditioning treatments can improve colour absorption and vibrancy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColour Protection:\u003c\/strong\u003e Extend the life of your vibrant colour by using Wella Professionals colour protection products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eUnderstanding the Ingredients of Wella Koleston Perfect ME Plus\u003c\/h4\u003e\n\u003cp\u003eWella Koleston Perfect ME Plus is formulated with a blend of high-quality ingredients designed for superior colour performance and hair health. While the exact composition may vary slightly by shade, key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater\/Aqua\/Eau:\u003c\/strong\u003e The base for the colour cream.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e A fatty alcohol that helps to condition and thicken the product.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePropylene Glycol:\u003c\/strong\u003e A humectant that helps retain moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrisodium Ethylenediamine Disuccinate:\u003c\/strong\u003e A chelating agent that helps improve colour stability.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine Sulfate (ME+ technology):\u003c\/strong\u003e The innovative dye precursor responsible for the reduced allergy risk.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResorcinol:\u003c\/strong\u003e A common oxidative dye coupler.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e The alkalizing agent that helps open the hair cuticle.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003em-Aminophenol (ME+ technology) \u0026amp; 2-Methylresorcinol:\u003c\/strong\u003e Additional dye couplers within the ME+ system.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Sulfite \u0026amp; Ascorbic Acid:\u003c\/strong\u003e Antioxidants used as stabilizers.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eParfum\/Fragrance:\u003c\/strong\u003e For a pleasant application experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAlways refer to the ingredient list printed on the product packaging for the most precise and up-to-date information, especially concerning allergens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Wella Koleston Perfect ME Plus Rich Naturals from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eWhen you choose \u003cstrong\u003eWella Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/strong\u003e from TJ Beauty Products UK, you're not just buying a hair colour; you're investing in professional-grade quality, innovative technology, and stunning, reliable results. As a trusted supplier, TJ Beauty Products UK ensures you receive authentic Wella Professionals products, allowing you to achieve beautiful, vibrant, and natural-looking hair colour with confidence and ease. Experience the difference of ME+ technology and unleash your hair's full potential.\u003c\/p\u003e\n\u003cp\u003eAdd to your cart today and transform your look with the enduring beauty of Wella Koleston Perfect ME Plus Rich Naturals!\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"10\/1 - Lightest Blonde Ash","offer_id":56916938490196,"sku":"WKPMR101","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/16 - Lightest Blonde Ash Violet","offer_id":56916938522964,"sku":"WKPMR1016","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/3 - Lightest Blonde Gold","offer_id":56916938555732,"sku":"WKPMR103","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/31 - Lightest Blonde Gold Ash","offer_id":56916938588500,"sku":"WKPMR1031","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/38 - Lightest Blonde Goldern Pearl","offer_id":56916938621268,"sku":"WKPMR1038","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/86 - 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