{"product_id":"revlon-revlonissimo-color-excel-creme-gel-hair-colour-70ml-66-40-c5-intense-copper","title":"Revlon Revlonissimo Color Excel Creme Gel Hair Colour 70ml - 66.40 C5 Intense Copper","description":"\u003cp\u003eRevlon Revlonissimo Color Excel Creme Gel Hair Colour 70ml in shade 66.40 C5 Intense Copper is an ammonia-free, demi-permanent tone-on-tone hair colour from the brand's professional Revlonissimo line. A bold, intense copper shade — designed to add warmth, vibrancy and rich tonal depth to brunette and blonde bases.\u003c\/p\u003e\n\u003ch2\u003eAbout Revlon Professional\u003c\/h2\u003e\n\u003cp\u003eRevlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. The Color Excel Creme Gel line within Revlonissimo combines a creamy texture with the easy spread of a gel — focused on long-wearing, ammonia-free colour with built-in conditioning.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, tone-on-tone demi-permanent hair colour — gentler than a permanent.\u003c\/li\u003e\n  \u003cli\u003eCream-gel texture for smooth, even application.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting result with built-in conditioners for hair shine and softness.\u003c\/li\u003e\n  \u003cli\u003eShade 66.40 is an Intense Copper — the \"66\" denotes a double-deposit dark blonde lift level for stronger pigment, with a \"4\" copper reflect for high-impact warmth.\u003c\/li\u003e\n  \u003cli\u003eC5 molecule technology delivers intensified colour with added durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone wanting a bold, statement copper finish — particularly suited to brunette and blonde bases looking to shift into rich, warm copper. Best applied by an experienced colourist or with a clear understanding of professional colour mixing.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAlways carry out a patch test 48 hours before colouring.\u003c\/li\u003e\n  \u003cli\u003eMix one part Color Excel Creme Gel 66.40 with two parts of the matching Revlon Color Excel activator.\u003c\/li\u003e\n  \u003cli\u003eApply with a tint brush to towel-dried hair, working through in sections.\u003c\/li\u003e\n  \u003cli\u003eProcess for the development time recommended by the brand — typically 20 minutes.\u003c\/li\u003e\n  \u003cli\u003eEmulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Revlon Professional\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Revlonissimo Color Excel Creme Gel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 66.40 C5 Intense Copper\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 70ml demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Yes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Professional \/ experienced home use, mix with activator\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962302345556,"sku":"B306459","price":5.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/revlon-revlonissimo-color-excel-creme-gel-hair-colour-70ml-66-40-c5-intense-copper","provider":"Blue Pirate","version":"1.0","type":"link"}