{"product_id":"pupa-mascara-ultraflex-10ml-01-extra-black","title":"Pupa Mascara Ultraflex 10ml - 01 Extra Black","description":"\u003cp\u003ePupa Mascara Ultraflex 10ml in 01 Extra Black is a long-wear, smudge-resistant mascara from Italian colour brand Pupa, formulated to deliver flexible, buildable volume and length without flaking or weighing the lashes down. The deep, true-black shade defines and dramatises the eyes for both daytime and evening looks.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Pupa Milano\u003c\/h2\u003e\n\u003cp\u003ePupa Milano is the iconic Italian colour cosmetics house founded in Milan in 1975 by Aldo Gatti. Known for its playful, accessible, professional-quality makeup, Pupa has long been a high-street favourite across Europe — its mascaras, eyeshadow palettes and lipsticks have a particularly loyal following among makeup enthusiasts.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuildable volume and length\u003c\/strong\u003e — flexible formula layers without clumping or flaking\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-wearing\u003c\/strong\u003e — designed to hold curl and intensity from morning to evening\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmudge-resistant\u003c\/strong\u003e — stays put through long days and warm weather\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDefining brush\u003c\/strong\u003e — separates and coats each lash for a clean, fanned-out finish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep, true-black shade\u003c\/strong\u003e — intense pigmentation for a dramatic look\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable wear\u003c\/strong\u003e — designed not to dry out, crack or weigh down the lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e01 Extra Black is the deepest, most intense black in the Ultraflex line — perfect for a graphic, defined lash look. Works for everyday wear as well as evening or special-occasion makeup.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis mascara suits anyone who wants buildable volume and length with a long-wearing finish and a clean separation between lashes. The flexible formula is well-suited to those who dislike stiff or brittle finishes and prefer a more natural feel on the lashes through the day.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCurl the lashes with an eyelash curler if desired before applying mascara\u003c\/li\u003e\n  \u003cli\u003eWipe excess product off the wand against the tube opening\u003c\/li\u003e\n  \u003cli\u003eStart at the lash root, wiggling the wand gently from side to side, then sweep upwards to the tip\u003c\/li\u003e\n  \u003cli\u003eApply a second coat while the first is still wet for extra volume; let it dry naturally\u003c\/li\u003e\n  \u003cli\u003eRemove at the end of the day with a gentle eye-makeup remover\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 10ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 01 Extra Black\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Defined, buildable volume and length\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear time:\u003c\/strong\u003e Long-wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Liquid mascara with applicator brush\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Pupa Milano\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Ultraflex\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962228191572,"sku":"I879392","price":7.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/pupa-mascara-ultraflex-10ml-01-extra-black","provider":"Blue Pirate","version":"1.0","type":"link"}