{"product_id":"proclere-freeze-shaping-gum-100ml","title":"Proclere Freeze Shaping Gum 100ml","description":"\u003cp\u003eProclere Freeze Shaping Gum 100ml is a refined firm-hold hair styling gum from celebrated British professional haircare brand Proclere. Designed for refined firm-hold styling and texture, this 100ml flacon delivers polished salon-grade styling craftsmanship.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Proclere\u003c\/h2\u003e\n\u003cp\u003eProclere is the celebrated British professional haircare brand renowned for its refined accessibility-led salon-style products. The brand has built a loyal following among salon-quality styling enthusiasts for its value-led range, with the Freeze Shaping Gum a much-loved firm-hold styling signature.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFirm-hold shaping gum\u003c\/strong\u003e — Freeze signature\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRefined firm-hold styling\u003c\/strong\u003e — long-lasting hold\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolished texture finish\u003c\/strong\u003e — Proclere craftsmanship\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable styling feel\u003c\/strong\u003e — refined daily-use wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGenerous 100ml flacon\u003c\/strong\u003e — long-lasting use\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalon-quality formulation\u003c\/strong\u003e — Proclere signature\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuits anyone who wants a refined firm-hold styling gum from a celebrated British professional haircare brand. Particularly well suited to fans of textured firm-hold finishes and to those who want a value-led salon-style product.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eStart with damp or dry hair\u003c\/li\u003e\n  \u003cli\u003eScoop a small amount onto the palms\u003c\/li\u003e\n  \u003cli\u003eWarm between the hands\u003c\/li\u003e\n  \u003cli\u003eDistribute through the hair as desired\u003c\/li\u003e\n  \u003cli\u003eShape and define the hair as preferred\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Firm-hold hair styling gum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Proclere\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Freeze Shaping Gum\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962777088340,"sku":"B276486","price":13.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/proclere-freeze-shaping-gum-100ml","provider":"Blue Pirate","version":"1.0","type":"link"}