{"product_id":"noughty-wave-hello-curl-defining-conditioner-250ml","title":"Noughty Wave Hello Curl Defining Conditioner 250ml","description":"\u003cp\u003eNoughty Wave Hello Curl Defining Conditioner 250ml is a vegan, sulphate-free conditioner specifically formulated for wavy and curly hair. The 97% naturally derived formula softens, defines and nourishes curls — helping to control frizz and improve curl pattern without weighing the hair down or leaving it crunchy.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Wave Hello is the line's curl-care range, dedicated to defining and nourishing wavy and curly hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDefines waves and curls without crunchiness\u003c\/li\u003e\n  \u003cli\u003eHelps reduce frizz and improves curl pattern\u003c\/li\u003e\n  \u003cli\u003eSoftens and hydrates without weighing curls down\u003c\/li\u003e\n  \u003cli\u003eAdds shine and improves manageability\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, silicone-free, paraben-free and phthalate-free\u003c\/li\u003e\n  \u003cli\u003eCertified vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for wavy, curly or coily hair that needs daily definition and softness. Suitable for daily or alternate-day use depending on hair type, and pairs naturally with the matching Wave Hello Curl Defining Shampoo for a complete curl-care routine. Particularly suited to anyone trying to embrace and define their natural texture.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, gently squeeze excess water from the hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount through the mid-lengths and ends, working it through with fingers to encourage curl clumping.\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb or fingers to ensure even distribution.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–2 minutes, then rinse with cool water to help seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual — air-dry or diffuse for defined curls.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Rinse-out conditioner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Wave Hello (Curl Defining)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan:\u003c\/strong\u003e Yes — Vegan Society certified\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961199636820,"sku":"J141781","price":7.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/noughty-wave-hello-curl-defining-conditioner-250ml","provider":"Blue Pirate","version":"1.0","type":"link"}