{"product_id":"norse-code-hel-below-yorkshire-coffee-liqueur-70cl-16-abv","title":"NORSE CODE - HEL BELOW - Yorkshire Coffee Liqueur (70cl) - 16% ABV.","description":"\u003csection class=\"product-description\"\u003e\n\n\u003cstyle\u003e\n  .nc-product {\n    max-width: 980px;\n    margin: 0 auto;\n    text-align: center;\n  }\n\n  .nc-nav,\n  .nc-box,\n  .nc-authority {\n    border: 1px solid #da9c00;\n    border-radius: 14px;\n    padding: 24px;\n    margin: 28px 0;\n    background: rgba(0,0,0,0.22);\n  }\n\n  .nc-authority {\n    background: linear-gradient(135deg, rgba(218,156,0,0.18), rgba(0,0,0,0.35));\n  }\n\n  .nc-gold {\n    color: #da9c00;\n  }\n\n  .nc-nav a,\n  .nc-box a {\n    color: #da9c00;\n    text-decoration: underline;\n  }\n\n  .nc-button {\n    display: inline-block;\n    margin: 8px;\n    padding: 12px 20px;\n    border: 1px solid #da9c00;\n    border-radius: 999px;\n    color: #da9c00;\n    text-decoration: none;\n    font-weight: 700;\n  }\n\n  .nc-button:hover {\n    background: #da9c00;\n    color: #000;\n  }\n\n  .nc-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 20px 0;\n  }\n\n  .nc-table th,\n  .nc-table td {\n    border: 1px solid #da9c00;\n    padding: 12px;\n    text-align: center;\n  }\n\n  .nc-list {\n    list-style: none;\n    padding: 0;\n    margin: 0;\n  }\n\n  .nc-list li {\n    margin: 8px 0;\n  }\n\n  @media screen and (max-width: 749px) {\n    .nc-nav,\n    .nc-box,\n    .nc-authority {\n      padding: 18px;\n    }\n\n    .nc-table th,\n    .nc-table td {\n      font-size: 14px;\n      padding: 9px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"nc-product\"\u003e\n\n  \u003cdiv class=\"nc-nav\"\u003e\n    \u003cstrong\u003eNavigate:\u003c\/strong\u003e\u003cbr\u003e\n    \u003ca href=\"#overview\"\u003eOverview\u003c\/a\u003e |\n    \u003ca href=\"#awards\"\u003eAwards\u003c\/a\u003e |\n    \u003ca href=\"#baby-guinness\"\u003eBaby Guinness\u003c\/a\u003e |\n    \u003ca href=\"#espresso-martini\"\u003eEspresso Martini\u003c\/a\u003e |\n    \u003ca href=\"#coffee\"\u003eReal Coffee\u003c\/a\u003e |\n    \u003ca href=\"#comparison\"\u003eComparison\u003c\/a\u003e |\n    \u003ca href=\"#gordon\"\u003eGordon Howell\u003c\/a\u003e |\n    \u003ca href=\"#details\"\u003eDetails\u003c\/a\u003e |\n    \u003ca href=\"#faq\"\u003eFAQs\u003c\/a\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"overview\" class=\"nc-authority\"\u003e\n    \u003ch2\u003eHEL BELOW — England’s Best Coffee Liqueur\u003c\/h2\u003e\n    \u003ch3 class=\"nc-gold\"\u003eBuilt for Baby Guinness. Made with Real Coffee. Crafted in Yorkshire.\u003c\/h3\u003e\n\n    \u003cp\u003e\u003cstrong\u003eNORSE CODE Hel Below\u003c\/strong\u003e is our richer, smoother Yorkshire coffee liqueur, created for \u003cstrong\u003eBaby Guinness shots\u003c\/strong\u003e, \u003cstrong\u003eEspresso Martinis\u003c\/strong\u003e, layered coffee cocktails and after-dinner serves.\u003c\/p\u003e\n\n    \u003cp\u003eNamed \u003cstrong\u003eEngland Coffee Liqueur Country Winner at the 2026 World Liqueur Awards\u003c\/strong\u003e and awarded \u003cstrong\u003eGold at The Spirits Business Global Liqueur Masters 2025\u003c\/strong\u003e, Hel Below is built around real coffee character, rounded sweetness and a fuller texture.\u003c\/p\u003e\n\n    \u003cp\u003eAt \u003cstrong\u003e16% ABV\u003c\/strong\u003e, it delivers the body needed for layered serves without losing the coffee-first balance that defines NORSE CODE.\u003c\/p\u003e\n\n    \u003cp\u003e\n      \u003ca class=\"nc-button\" href=\"\/pages\/englands-best-coffee-liqueur\"\u003eEngland’s Best Coffee Liqueur\u003c\/a\u003e\n      \u003ca class=\"nc-button\" href=\"\/pages\/best-coffee-liqueur-for-baby-guinness\"\u003eBaby Guinness Guide\u003c\/a\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"awards\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eAward-Winning Coffee Liqueur\u003c\/h3\u003e\n\n    \u003cp\u003eHel Below was named \u003cstrong\u003eEngland Coffee Liqueur Country Winner at the 2026 World Liqueur Awards\u003c\/strong\u003e, recognising it as England’s leading coffee liqueur in its category.\u003c\/p\u003e\n\n    \u003cp\u003eIt was also awarded \u003cstrong\u003eGold at The Spirits Business Global Liqueur Masters 2025\u003c\/strong\u003e, further validating its balance, texture and cocktail performance.\u003c\/p\u003e\n\n    \u003cp\u003e\n      \u003ca href=\"\/pages\/awards-and-recognition\"\u003eView All Awards \u0026amp; Recognition\u003c\/a\u003e\u003cbr\u003e\n      \u003ca href=\"https:\/\/worldliqueurawards.com\/winner-liqueur\/country-winner-65256-world-liqueur-awards-2026\" title=\"England Coffee Liqueur Country Winner 2026\" rel=\"noopener\" target=\"_blank\"\u003eView the World Liqueur Awards result\u003c\/a\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"baby-guinness\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eWhy Hel Below Works So Well in Baby Guinness\u003c\/h3\u003e\n\n    \u003cp\u003eA Baby Guinness depends on the coffee liqueur. It needs enough body to layer cleanly, enough coffee depth to avoid tasting like sugar syrup, and enough balance to work against the cream top.\u003c\/p\u003e\n\n    \u003cp\u003eHel Below was developed with that serve in mind. Its fuller texture helps create a clean layered shot, while its rounded sweetness and real coffee character give the drink more depth than standard coffee liqueurs.\u003c\/p\u003e\n\n    \u003cp\u003eThe result is a smoother, richer Baby Guinness with proper coffee flavour at the centre.\u003c\/p\u003e\n\n    \u003cp\u003e\u003ca class=\"nc-button\" href=\"\/pages\/best-coffee-liqueur-for-baby-guinness\"\u003eHow to Make a Baby Guinness\u003c\/a\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"espresso-martini\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eAlso Built for Espresso Martinis\u003c\/h3\u003e\n\n    \u003cp\u003eAlthough Hel Below is especially strong in Baby Guinness serves, it also performs beautifully in an Espresso Martini.\u003c\/p\u003e\n\n    \u003cp\u003eIts lower ABV, fuller texture and rounded sweetness create a softer, more indulgent Espresso Martini, particularly when paired with fresh espresso and a clean vodka.\u003c\/p\u003e\n\n    \u003cp\u003eFor a brighter, stronger Espresso Martini, choose \u003ca href=\"\/products\/hel-above-coffee-liqueur\"\u003eHel Above\u003c\/a\u003e. For a richer, smoother and more rounded version, Hel Below is an excellent choice.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"coffee\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eCrafted with Real Coffee\u003c\/h3\u003e\n\n    \u003cp\u003eHel Below is made using real coffee extracted through our Cold-Filter Brew process, developed to preserve coffee clarity, structure and balance.\u003c\/p\u003e\n\n    \u003cp\u003eRather than relying on flavourings, concentrates or excessive sugar, Hel Below keeps coffee at the centre of the drinking experience.\u003c\/p\u003e\n\n    \u003cp\u003eCarefully selected sugars give the liqueur its fuller texture and rounded sweetness, while the coffee remains the defining flavour.\u003c\/p\u003e\n\n    \u003cp\u003e\u003ca href=\"\/pages\/cold-filter-brewed-coffee-liqueur\"\u003eLearn more about Cold-Filter Brewed coffee liqueur\u003c\/a\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"comparison\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eHel Below vs Traditional Coffee Liqueurs\u003c\/h3\u003e\n\n    \u003ctable class=\"nc-table\"\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth\u003eHel Below\u003c\/th\u003e\n          \u003cth\u003eTraditional Coffee Liqueurs\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eCold-Filter Brewed real coffee\u003c\/td\u003e\n          \u003ctd\u003eOften flavourings, extracts or concentrates\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eDesigned for Baby Guinness and Espresso Martinis\u003c\/td\u003e\n          \u003ctd\u003eGeneral-purpose sweetness\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eFuller texture with balanced sweetness\u003c\/td\u003e\n          \u003ctd\u003eCan be syrup-heavy or overly sweet\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eYorkshire-made in small batches\u003c\/td\u003e\n          \u003ctd\u003eOften large-scale international production\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003eDeveloped through competition coffee expertise\u003c\/td\u003e\n          \u003ctd\u003eUsually spirits-led rather than coffee-led\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"gordon\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eDeveloped by Gordon Howell\u003c\/h3\u003e\n\n    \u003cp\u003eHel Below was developed by \u003cstrong\u003eGordon Howell\u003c\/strong\u003e, UK Brewers Cup Champion, UK Coffee in Good Spirits Champion, coffee competition judge and coffee educator with more than two decades of industry experience.\u003c\/p\u003e\n\n    \u003cp\u003eThat background shaped a more precise approach to extraction, sweetness, texture and cocktail performance.\u003c\/p\u003e\n\n    \u003cp\u003e\u003ca href=\"\/pages\/gordon-howell-coffee-expert\"\u003eLearn more about Gordon Howell\u003c\/a\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eBest Serves\u003c\/h3\u003e\n\n    \u003cul class=\"nc-list\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBaby Guinness\u003c\/strong\u003e — rich, smooth and ideal for layering\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eEspresso Martini\u003c\/strong\u003e — softer, fuller and more indulgent\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAfter-Dinner Serve\u003c\/strong\u003e — poured over ice or served neat\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eModern Coffee Cocktails\u003c\/strong\u003e — balanced, coffee-led and versatile\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLayered Shots\u003c\/strong\u003e — fuller texture with real coffee depth\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"details\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eProduct Details\u003c\/h3\u003e\n\n    \u003cp\u003e\n      \u003cstrong\u003eProduct:\u003c\/strong\u003e NORSE CODE Hel Below\u003cbr\u003e\n      \u003cstrong\u003eStyle:\u003c\/strong\u003e Yorkshire coffee liqueur\u003cbr\u003e\n      \u003cstrong\u003eABV:\u003c\/strong\u003e 16%\u003cbr\u003e\n      \u003cstrong\u003eBest for:\u003c\/strong\u003e Baby Guinness, Espresso Martinis, layered cocktails and after-dinner serves\u003cbr\u003e\n      \u003cstrong\u003eProduction:\u003c\/strong\u003e Cold-Filter Brewed coffee liqueur\u003cbr\u003e\n      \u003cstrong\u003eOrigin:\u003c\/strong\u003e Yorkshire, England\u003cbr\u003e\n      \u003cstrong\u003eFormats:\u003c\/strong\u003e 70cl bottle and 4.9 litre trade tub\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eProduct Highlights\u003c\/h3\u003e\n\n    \u003cp\u003e\n      England Coffee Liqueur Country Winner 2026\u003cbr\u003e\n      Gold Medal Winner — Global Liqueur Masters 2025\u003cbr\u003e\n      Cold-Filter Brewed real coffee\u003cbr\u003e\n      Designed for Baby Guinness and Espresso Martinis\u003cbr\u003e\n      Fuller texture and rounded sweetness\u003cbr\u003e\n      Developed by Gordon Howell\u003cbr\u003e\n      Yorkshire-made in small batches\u003cbr\u003e\n      Available in 70cl bottles and 4.9 litre trade tubs\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv id=\"faq\" class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eFAQs\u003c\/h3\u003e\n\n    \u003ch4\u003eIs Hel Below only for Baby Guinness?\u003c\/h4\u003e\n    \u003cp\u003eNo. Hel Below was developed with Baby Guinness shots in mind, but it also works beautifully in Espresso Martinis, layered cocktails, after-dinner serves and drinks served over ice.\u003c\/p\u003e\n\n    \u003ch4\u003eIs Hel Below good for Espresso Martinis?\u003c\/h4\u003e\n    \u003cp\u003eYes. Hel Below creates a richer, smoother and more indulgent Espresso Martini. For a brighter, stronger version, choose Hel Above.\u003c\/p\u003e\n\n    \u003ch4\u003eWhat makes Hel Below different from standard coffee liqueurs?\u003c\/h4\u003e\n    \u003cp\u003eHel Below is Cold-Filter Brewed with real coffee and developed through competition coffee expertise. It is designed around coffee character, balanced sweetness and cocktail performance rather than simple syrupy sweetness.\u003c\/p\u003e\n\n    \u003ch4\u003eIs Hel Below sweeter than Hel Above?\u003c\/h4\u003e\n    \u003cp\u003eYes. Hel Below has a fuller, rounder sweetness and richer texture, making it especially well suited to Baby Guinness shots and smoother coffee cocktails.\u003c\/p\u003e\n\n    \u003ch4\u003eCan Hel Below be served neat or over ice?\u003c\/h4\u003e\n    \u003cp\u003eYes. Hel Below can be served neat, over ice, in a Baby Guinness, in an Espresso Martini or as part of modern coffee cocktails.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"nc-box\"\u003e\n    \u003ch3 class=\"nc-gold\"\u003eLearn More\u003c\/h3\u003e\n\n    \u003cul class=\"nc-list\"\u003e\n      \u003cli\u003e\u003ca href=\"\/pages\/englands-best-coffee-liqueur\"\u003eEngland’s Best Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/pages\/awards-and-recognition\"\u003eAwards \u0026amp; Recognition\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/pages\/best-coffee-liqueur-for-baby-guinness\"\u003eBest Coffee Liqueur for Baby Guinness\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/products\/hel-above-coffee-liqueur\"\u003eHel Above Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/pages\/cold-filter-brewed-coffee-liqueur\"\u003eCold-Filter Brewed Coffee Liqueur\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/pages\/gordon-howell-coffee-expert\"\u003eGordon Howell Coffee Expert\u003c\/a\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003ca href=\"\/blogs\/news\/coffee-liqueur-intelligence-best-coffee-liqueur-uk\"\u003eBest Coffee Liqueur UK\u003c\/a\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e","brand":"Coffee Spirit Co","offers":[{"title":"70cl","offer_id":53008045441364,"sku":"NorseCodeCoffeeLiqueur16%1x70cl","price":27.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/norse-code-hel-below-yorkshire-coffee-liqueur-70cl-16-abv","provider":"Blue Pirate","version":"1.0","type":"link"}