{"product_id":"max-factor-false-lash-effect-mascara-13-1ml-black-waterproof","title":"Max Factor False Lash Effect Mascara 13.1ml Black Waterproof","description":"\u003cp\u003eMax Factor False Lash Effect Mascara 13.1ml in Black Waterproof is the iconic British brand's hero false-lash-effect mascara — now in a waterproof formulation that holds up against tears, rain and humidity. The bold brush coats each lash with intense black pigment and a buildable, dramatic finish, creating the look of false lashes without the application.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word \"make-up\" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty, and the False Lash Effect mascara remains one of its most loved drugstore icons.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFalse-lash-effect finish\u003c\/strong\u003e — instantly bigger, bolder, more dramatic lashes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuildable volume\u003c\/strong\u003e — layer for daytime definition or evening drama\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWaterproof formula\u003c\/strong\u003e — holds up against tears, rain, sweat and humidity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntense black pigment\u003c\/strong\u003e — deep colour that defines and lifts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIconic bold brush\u003c\/strong\u003e — coats every lash from root to tip\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-wearing\u003c\/strong\u003e — won't smudge or flake through the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis mascara is for anyone who loves bold, statement lashes — particularly those who want a long-wearing, smudge-proof formula for sport, swimming, weddings, photography or simply rainy days. The accessible price point makes it a great staple for both beginners and experienced makeup wearers, while the waterproof formula adds confidence for active or emotional days.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCurl lashes with an eyelash curler if a lifted shape is desired\u003c\/li\u003e\n  \u003cli\u003eWipe the wand once on the inside of the tube to remove excess product\u003c\/li\u003e\n  \u003cli\u003eApply from root to tip in a zigzag motion, starting at the base of the upper lashes\u003c\/li\u003e\n  \u003cli\u003eBuild a second coat while the first is still slightly wet for maximum volume\u003c\/li\u003e\n  \u003cli\u003eUse the tip of the wand vertically to coat the lower and inner-corner lashes\u003c\/li\u003e\n  \u003cli\u003eRemove at the end of the day with a waterproof eye-makeup remover\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 13.1ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Black\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e False-lash effect, volumising\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear:\u003c\/strong\u003e Long-wearing, waterproof\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e False Lash Effect\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962119762260,"sku":"D506104","price":6.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/max-factor-false-lash-effect-mascara-13-1ml-black-waterproof","provider":"Blue Pirate","version":"1.0","type":"link"}