{"product_id":"max-factor-colour-elixir-soft-matte-lipstick-4ml-30-crushed-ruby","title":"Max Factor Colour Elixir Soft Matte Lipstick 4ml - 30 Crushed Ruby","description":"\u003cp\u003eMax Factor Colour Elixir Soft Matte Lipstick 4ml in 30 Crushed Ruby is a comfortable, soft-matte liquid lipstick from the legendary American makeup house Max Factor. Designed to deliver high-pigment colour with a comfortable, non-drying matte finish, the Soft Matte formula gives a velvety, modern lip look. Crushed Ruby is a romantic, deep berry-red — perfect for confident, statement makeup.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. After developing professional makeup for the silent-film era, Max Factor introduced the first consumer cosmetics in 1927 with the slogan suggesting every girl could look like a movie star using Max Factor makeup. The brand remains one of the most enduring names in accessible, high-quality colour cosmetics.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — velvety, modern matte look without the drying feel of older matte formulas\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable wear\u003c\/strong\u003e — non-drying, doesn't crack or settle into lip lines\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-pigment colour\u003c\/strong\u003e — bold, saturated payoff in a single coat\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting\u003c\/strong\u003e — designed to hold colour through the day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth application\u003c\/strong\u003e — glides on smoothly with the doe-foot applicator\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAccessible price point\u003c\/strong\u003e — premium quality at high-street prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e30 Crushed Ruby is a romantic, deep berry-red in the Colour Elixir Soft Matte line — perfect for confident statement looks, evenings out and autumn\/winter wear. Flatters most skin tones with cool to neutral undertones.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eColour Elixir Soft Matte is ideal for those who love a velvety, modern matte lip with the comfort of a non-drying formula. Particularly well-suited to fans of statement lip colour and those who want a long-wearing matte that doesn't dry or feel heavy on the lips.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eStart with clean, exfoliated lips; apply lip balm beforehand and let it absorb fully\u003c\/li\u003e\n  \u003cli\u003eUse a lip liner for crisp definition (optional), then apply Soft Matte with the doe-foot wand\u003c\/li\u003e\n  \u003cli\u003eStart at the cupid's bow and work outwards along the natural lip line\u003c\/li\u003e\n  \u003cli\u003eAllow to dry for 30–60 seconds before pressing the lips together to set the colour\u003c\/li\u003e\n  \u003cli\u003eTop up through the day for continuous saturated colour\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 30 Crushed Ruby (deep berry-red)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Liquid lipstick with doe-foot applicator\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft matte velvet\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Colour Elixir Soft Matte\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962240545108,"sku":"L124852","price":4.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/max-factor-colour-elixir-soft-matte-lipstick-4ml-30-crushed-ruby","provider":"Blue Pirate","version":"1.0","type":"link"}