{"product_id":"max-factor-colour-elixir-lipstick-4g-120-midnight-mauve","title":"Max Factor Colour Elixir Lipstick 4g - 120 Midnight Mauve","description":"\u003cp\u003eMax Factor Colour Elixir Lipstick 4g in 120 Midnight Mauve is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Designed to deliver rich, comfortable colour from a single swipe, the Colour Elixir formula combines a buttery texture with high-pigment payoff for the perfect everyday or evening lip. 120 Midnight Mauve is a sophisticated, deep mauve shade — perfect for evening wear and refined cooler-weather looks.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. After developing professional makeup for the silent-film era, Max Factor introduced the first consumer cosmetics in 1927. The brand remains one of the most enduring names in accessible, high-quality colour cosmetics.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreamy hydrating formula\u003c\/strong\u003e — enriched with conditioning agents for a comfortable, non-drying wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-pigment colour\u003c\/strong\u003e — full coverage in a single swipe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth, even application\u003c\/strong\u003e — buttery texture glides on without dragging\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting wear\u003c\/strong\u003e — comfortable colour through meals and the working day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBullet format\u003c\/strong\u003e — classic twist-up packaging is easy to apply on the go\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAccessible price point\u003c\/strong\u003e — premium quality at high-street prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e120 Midnight Mauve is a sophisticated deep mauve shade — perfect for evening wear, refined cooler-weather looks and adding a polished, statement edge to makeup. Flatters most skin tones with cool to neutral undertones.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eColour Elixir is ideal for anyone who wants comfortable, hydrating colour with high pigment in an accessible high-street format. Particularly well-suited to those who reapply through the day and want a moisturising formula that doesn't dry the lips out.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eStart with clean, exfoliated lips; apply lip balm beforehand if your lips are dry\u003c\/li\u003e\n  \u003cli\u003eUse a lip liner for crisp definition (optional), then apply Colour Elixir straight from the bullet\u003c\/li\u003e\n  \u003cli\u003eStart at the centre of the lips and work outwards along the natural lip line\u003c\/li\u003e\n  \u003cli\u003eBlot with a tissue and re-apply for a more saturated, longer-wearing finish\u003c\/li\u003e\n  \u003cli\u003eTop up through the day for continuous comfortable colour\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 120 Midnight Mauve (deep mauve)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Creamy, comfortable\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Bullet (twist-up) lipstick\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Colour Elixir\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962250080596,"sku":"N4820213","price":5.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/max-factor-colour-elixir-lipstick-4g-120-midnight-mauve","provider":"Blue Pirate","version":"1.0","type":"link"}