{"product_id":"loreal-serie-expert-silver-shampoo-1500ml","title":"L'Oreal Serie Expert Silver Shampoo 1500ml","description":"\u003cp\u003eL'Oréal Serie Expert Silver Shampoo 1500ml is a generous-format toning shampoo from L'Oréal Professionnel's Serie Expert salon line, designed for blonde, grey and silver hair. The violet-pigmented formula neutralises unwanted yellow tones, leaving the hair brighter, cooler and more luminous in tone — perfect for maintaining salon-fresh blondes between appointments.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-focused arm of L'Oréal — the world's number-one cosmetics group, founded in 1909 by chemist Eugène Schueller with the brand's first hair dye. L'Oréal Professionnel has built a strong global following among professional stylists, with the Serie Expert range covering targeted salon-grade haircare for every hair type and colour.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eViolet-pigmented toning shampoo\u003c\/strong\u003e — neutralises unwanted yellow\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned for blonde, grey and silver hair\u003c\/strong\u003e — Silver signature\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrightens and cools blonde tone\u003c\/strong\u003e — fresher salon-look\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalon-grade formulation\u003c\/strong\u003e — L'Oréal Professionnel pedigree\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGenerous 1500ml salon-volume bottle\u003c\/strong\u003e — long-lasting professional supply\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePairs with Serie Expert conditioner\u003c\/strong\u003e — coordinated routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuits anyone with blonde, highlighted, grey or silver hair who wants to neutralise unwanted brassiness and maintain a cool, bright tone. Particularly well suited to salon professionals and to long-term users who want a large-volume supply.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet the hair thoroughly\u003c\/li\u003e\n  \u003cli\u003eApply a small amount of shampoo to the hair\u003c\/li\u003e\n  \u003cli\u003eMassage into a lather, ensuring even coverage\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes (longer for more toning effect)\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with the matching Serie Expert Silver conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1500ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Toning shampoo (violet pigment)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Blonde, grey, silver\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Serie Expert Silver Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962687861076,"sku":"F50925","price":45.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/loreal-serie-expert-silver-shampoo-1500ml","provider":"Blue Pirate","version":"1.0","type":"link"}