{"product_id":"loreal-professionnel-serie-expert-pro-longer-10-in-1-professional-cream-150ml","title":"L'Oreal Professionnel Serie Expert Pro Longer 10-In-1 Professional Cream 150ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Pro Longer 10-In-1 Professional Cream 150ml is a leave-in, multi-benefit treatment designed for long hair that needs reinforcement at the lengths and ends. Formulated with the brand's patented Filler-A100 technology and amino acids, the lightweight cream works inside the hair fibre to plump, smooth and protect — leaving longer hair visibly healthier, stronger and easier to style.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-only arm of L'Oréal, founded in 1909 and now the largest professional haircare line in the world. The Série Expert range is the brand's targeted in-salon care collection, with each line designed for a specific hair concern. Pro Longer addresses one of the most common issues in long hair — depleted, splitting ends and visible breakage at the lengths.\u003c\/p\u003e\n\n\u003ch2\u003eTen benefits in one cream\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eReinforces and helps thicken long hair from the inside\u003c\/li\u003e\n  \u003cli\u003eReduces visible split ends and breakage\u003c\/li\u003e\n  \u003cli\u003eSmooths the cuticle for a sleeker finish\u003c\/li\u003e\n  \u003cli\u003eImproves combability and helps detangle\u003c\/li\u003e\n  \u003cli\u003eAdds softness and elasticity\u003c\/li\u003e\n  \u003cli\u003eBoosts shine\u003c\/li\u003e\n  \u003cli\u003eProvides thermal protection up to 230°C\u003c\/li\u003e\n  \u003cli\u003eLeaves hair more disciplined and frizz-controlled\u003c\/li\u003e\n  \u003cli\u003eLightweight finish, no heavy build-up\u003c\/li\u003e\n  \u003cli\u003eSupports easier daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFiller-A100 technology\u003c\/strong\u003e — patented L'Oréal complex that helps plump and reinforce the hair fibre\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmino acids (arginine, serine)\u003c\/strong\u003e — strengthen and reconstruct the hair core\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — adds moisture and improves elasticity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLactic acid\u003c\/strong\u003e — helps smooth the cuticle and condition the lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for women and men with long hair — particularly hair that has been heat-styled, coloured or grown out from previous chemical services and now shows fragile mid-lengths and ends. Suitable for all hair types: fine, medium and thick. Works well as the everyday leave-in for anyone investing in length retention.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eShampoo and condition as usual, then towel-dry the hair until just damp.\u003c\/li\u003e\n  \u003cli\u003eDispense a hazelnut-sized amount (more for very long or thick hair) into the palm.\u003c\/li\u003e\n  \u003cli\u003eDistribute through the mid-lengths and ends, avoiding the roots if hair is fine.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse. Comb through, then blow-dry or air-dry as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Leave-in cream\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Série Expert Pro Longer\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961012760916,"sku":"N852293","price":19.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/loreal-professionnel-serie-expert-pro-longer-10-in-1-professional-cream-150ml","provider":"Blue Pirate","version":"1.0","type":"link"}