{"product_id":"loreal-preference-7-0-blonde-permanent-hair-colour-fade-defying-luminous-shine-for-at-home-colouring","title":"L'Oréal Préférence 7.0 Blonde Permanent Hair Colour | Fade-Defying Luminous Shine for At-Home Colouring","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 7.0 Blonde\u003c\/h3\u003e\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde Permanent Hair Colour\u003c\/strong\u003e, a premium choice for achieving stunning, long-lasting blonde shades at home. Designed by experts at L'Oréal, this fade-defying formula delivers salon-quality results, ensuring your blonde remains vibrant and luminous for up to 8 weeks. Discover why Préférence is a beloved choice for millions across the UK seeking flawless hair colour.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFade-Defying Colour Technology:\u003c\/strong\u003e Experience up to 8 weeks of intense, radiant 7.0 Blonde colour thanks to L'Oréal's advanced fade-defying system. Your shade stays true, vibrant, and beautiful, resisting dullness and brassiness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDazzling High-Shine Elixir:\u003c\/strong\u003e Each kit includes a unique High-Shine Elixir, enriched with precious oils, to be mixed directly into your colour. This boosts luminosity, providing an extraordinary, multi-tonal shine that captivates.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimal Grey Hair Coverage:\u003c\/strong\u003e Say goodbye to unwanted greys. L'Oréal Préférence 7.0 Blonde offers superior grey hair coverage, ensuring a uniform, natural-looking blonde from root to tip.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuminous, Natural 7.0 Blonde:\u003c\/strong\u003e Achieve a gorgeous, sophisticated 7.0 Natural Blonde shade that perfectly complements a wide range of skin tones. The colour is rich, deep, and beautifully reflects light for a truly luminous finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eUnlock Lasting Radiance with L'Oréal Préférence 7.0 Blonde Permanent Hair Dye\u003c\/h2\u003e\n\u003cp\u003eAre you searching for the perfect \u003cstrong\u003epermanent blonde hair dye\u003c\/strong\u003e that promises more than just colour? Look no further than \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde\u003c\/strong\u003e, available at TJ Beauty Products UK. This iconic hair colour kit is celebrated for its ability to deliver an ultra-luminous, natural-looking blonde with incredible longevity. Infused with a unique High-Shine Elixir, it ensures your hair not only looks fantastic but also feels nourished and cared for.\u003c\/p\u003e\n\n\u003ch3\u003eThe Secret to Préférence's Fade-Defying Formula\u003c\/h3\u003e\n\u003cp\u003eL'Oréal's Préférence range is renowned for its commitment to long-lasting colour. The 7.0 Blonde shade is no exception, featuring a sophisticated dye system designed to lock in colour pigments, resisting fading for an impressive eight weeks. This means fewer touch-ups and more time enjoying your beautiful, radiant blonde. The formula works deep within the hair fibre to provide intense colour saturation, ensuring that every strand is enveloped in vibrant, natural blonde tones.\u003c\/p\u003e\n\n\u003ch3\u003eExperience Unmatched Shine with the High-Shine Elixir\u003c\/h3\u003e\n\u003cp\u003eWhat sets L'Oréal Préférence apart is its signature \u003cstrong\u003eHigh-Shine Elixir\u003c\/strong\u003e. This precious oil blend is a game-changer for at-home hair colouring, transforming dull hair into a masterpiece of radiance. When added to your colour mixture, it helps create a dazzling, multi-faceted shine that catches the light beautifully. Post-colouring, the included \u003cstrong\u003eHigh-Shine Conditioner\u003c\/strong\u003e, enriched with Vitamin E, seals in the shine and provides essential nourishment, leaving your hair feeling soft, silky, and incredibly vibrant. This combination ensures your \u003cstrong\u003eluminous blonde hair\u003c\/strong\u003e shines like never before.\u003c\/p\u003e\n\n\u003ch3\u003eAchieving Your Perfect Natural Blonde with 7.0\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e7.0 Blonde\u003c\/strong\u003e shade in the Préférence range is a beautifully balanced natural blonde, free from overly warm or cool undertones. It’s ideal for those seeking a sophisticated, authentic blonde look that enhances their natural beauty. Whether you're refreshing your current blonde or transitioning to a lighter shade, this permanent hair colour provides a rich, even tone that looks professionally applied. It's the ultimate solution for achieving \u003cstrong\u003esalon-quality blonde at home\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eOptimal Grey Coverage, Every Time\u003c\/h3\u003e\n\u003cp\u003eDon't let grey hairs diminish your confidence. L'Oréal Préférence 7.0 Blonde provides \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e, effortlessly blending away stubborn greys for a seamless and youthful finish. The rich colour fully penetrates each strand, ensuring thorough coverage and a consistent, vibrant blonde hue from root to tip. Enjoy a flawless, uniform colour that lasts.\u003c\/p\u003e\n\n\u003ch3\u003eThe At-Home Colouring Experience: Simple and Effective\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is designed for ease of use, making it the perfect choice for \u003cstrong\u003eat-home hair colouring\u003c\/strong\u003e. Each kit contains everything you need for a complete transformation, from the colourant gel and developer to the luxurious high-shine conditioner. The clear instructions guide you through every step, ensuring a smooth and successful application process. Achieve stunning results without the salon price tag or fuss.\u003c\/p\u003e\n\n\u003ch3\u003eInside Your L'Oréal Préférence 7.0 Blonde Kit:\u003c\/h3\u003e\n\u003cp\u003eYour complete kit is designed to provide a professional-quality experience and dazzling results:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e The heart of your transformation, formulated for intense, fade-defying colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Activates the colourant gel for optimal pigment penetration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Elixir:\u003c\/strong\u003e A unique blend of precious oils to boost luminosity and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner:\u003c\/strong\u003e Enriched with Vitamin E, this conditioner locks in colour, nourishes hair, and enhances shine for up to 8 weeks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstructions Leaflet:\u003c\/strong\u003e Clear, easy-to-follow guidance for a perfect application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional Quality Gloves:\u003c\/strong\u003e For a clean and mess-free application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Achieve Your Luminous 7.0 Blonde:\u003c\/h3\u003e\n\u003cp\u003eFor the best results with your \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde Permanent Hair Colour Kit\u003c\/strong\u003e, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Allergy Test:\u003c\/strong\u003e Always start by performing an allergy alert test 48 hours before colouring. Read the enclosed instructions carefully. Put on the gloves provided.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing the Colour:\u003c\/strong\u003e Pour the Colourant Gel into the Developer Cream bottle. Add the High-Shine Elixir. Close the bottle and shake well until the mixture is uniform.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the mixture to dry, unwashed hair, starting at the roots and working your way through to the ends. Ensure even distribution for a consistent colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloping Time:\u003c\/strong\u003e Leave the colour on for the recommended time as specified in the instructions leaflet (usually 30 minutes, or longer for stubborn greys).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Conditioning:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs clear. Then, apply the High-Shine Conditioner, massaging it in gently. Leave for 2 minutes before rinsing again.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients for Brilliant Colour \u0026amp; Care:\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with ingredients chosen for their effectiveness in delivering vibrant colour and caring for your hair. While the full INCI list is on the packaging, key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel Base (Aqua, Trideceth-2 Carboxamide MEA):\u003c\/strong\u003e Forms the base for the colour pigments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e An alkalizing agent to open the hair cuticle, allowing colour to penetrate.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOleic Acid:\u003c\/strong\u003e A conditioning agent that helps improve hair's texture and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine \u0026amp; Resorcinol:\u003c\/strong\u003e Essential dye precursors for permanent colour formation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream (Hydrogen Peroxide, Cetearyl Alcohol):\u003c\/strong\u003e The oxidizing agent that develops the colour and lifts natural pigment.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Elixir (Oils):\u003c\/strong\u003e Contributes to the extraordinary shine and smoothness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner (Glycerin, Behentrimonium Chloride, Vitamin E):\u003c\/strong\u003e Deeply conditions, seals the cuticle, and helps protect against colour fade while nourishing hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUV Filters:\u003c\/strong\u003e Helps protect colour from sun damage, contributing to fade resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence 7.0 Blonde?\u003c\/h3\u003e\n\u003cp\u003eFor decades, L'Oréal has been a leader in hair care innovation, and Préférence stands as a testament to their expertise. When you choose \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde\u003c\/strong\u003e, you're not just choosing a hair dye; you're choosing a promise of long-lasting, luminous colour, exceptional grey coverage, and a truly enjoyable at-home colouring experience. Its unique fade-defying system and high-shine elixir work in harmony to give you a radiant, natural blonde that lasts.\u003c\/p\u003e\n\u003cp\u003eTransform your look with confidence and discover why L'Oréal Préférence is the ultimate choice for beautiful, vibrant, and incredibly shiny permanent blonde hair. Shop now at TJ Beauty Products UK and embark on your journey to radiant, fade-defying colour!\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":56917270167892,"sku":"Loreal-7-23","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/loreal-preference-7-0-vienna-blonde-permanent-hair-dye.jpg?v=1787743798","url":"https:\/\/bluepirate.co.uk\/products\/loreal-preference-7-0-blonde-permanent-hair-colour-fade-defying-luminous-shine-for-at-home-colouring","provider":"Blue Pirate","version":"1.0","type":"link"}