{"product_id":"loreal-preference-21-blue-black-luminous-fade-defying-permanent-hair-colour-for-at-home-use","title":"L'Oréal Préférence 21 Blue Black Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"Unleash the ultimate in bold, sophisticated hair colour with \u003cstrong\u003eL'Oréal Préférence 21 Blue Black Luminous, Fade-Defying Permanent Hair Colour\u003c\/strong\u003e. Exclusively at TJ Beauty Products UK, this iconic shade from L'Oréal Paris Préférence range offers an intensely vibrant, deep blue-black hue, transforming your hair with \u003cstrong\u003esalon-quality results at home\u003c\/strong\u003e. Enjoy \u003cstrong\u003eunrivalled luminous shine\u003c\/strong\u003e and up to \u003cstrong\u003e8 weeks of brilliant, fade-defying colour\u003c\/strong\u003e with superior \u003cstrong\u003egrey coverage\u003c\/strong\u003e. Express your unique style with confidence.\n\n\u003ch3\u003eKey Benefits of L'Oréal Préférence | 21 Blue Black\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense, Luminous Blue Black Shade:\u003c\/strong\u003e Experience a dramatic, deep blue-black colour that reflects light beautifully, offering a sophisticated and vibrant finish. More than just black; it's a \u003cstrong\u003edark blue hair colour\u003c\/strong\u003e with an alluring, shimmering undertone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fade-Defying Colour \u0026amp; Shine:\u003c\/strong\u003e L'Oréal Préférence's advanced technology locks in colour, ensuring your \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e remains vibrant and true for up to two months, resisting fading. Enjoy consistent, radiant shine day after day.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Grey Coverage for Flawless Results:\u003c\/strong\u003e Achieve 100% \u003cstrong\u003egrey coverage hair dye\u003c\/strong\u003e that seamlessly blends with your natural hair, ensuring a uniform, youthful, and vibrant look without a trace of grey.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnriched Conditioner for Silky, Healthy-Looking Hair:\u003c\/strong\u003e The included High Shine Elixir and Shine Protect Conditioner, formulated with precious oils like Argan Oil and Camellia Oil, deeply nourish and protect your hair, leaving it feeling soft, smooth, and incredibly healthy with a luxurious gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWhat sets L'Oréal Préférence apart is its commitment to creating \u003cstrong\u003eluxurious, long-lasting hair colour\u003c\/strong\u003e with exceptional shine. The unique Préférence formula, often inspired by professional salon techniques, delivers a \u003cstrong\u003ehigh-fidelity colour result\u003c\/strong\u003e that's both intense and luminous. The secret lies in its patented fade-defying system, which, when combined with the included High Shine Elixir, helps to create a long-lasting, vibrant hue that stands the test of time. This isn't just \u003cstrong\u003eat-home hair dye\u003c\/strong\u003e; it's a beauty ritual designed to elevate your hair colour experience. The \u003cstrong\u003ePro-Precise applicator\u003c\/strong\u003e ensures easy and even distribution, making your \u003cstrong\u003eat home hair dye UK\u003c\/strong\u003e application effortless and mess-free, leading to professional-looking results every time. Many users search for the \u003cstrong\u003ebest blue black hair dye\u003c\/strong\u003e and consistently find L'Oréal Préférence to be a top contender due to its reliability and stunning finish.\n\nThe \u003cstrong\u003e21 Blue Black shade\u003c\/strong\u003e is a masterpiece of colour. It’s a deep, rich black infused with captivating blue undertones that come alive in the light. Perfect for those who desire a bold statement without being overly dramatic, this \u003cstrong\u003eintense blue black hair colour\u003c\/strong\u003e adds depth, dimension, and an undeniable allure to any complexion. Whether you're looking to refresh your current dark shade, experiment with a dramatic new look, or effectively cover resistant greys, L'Oréal Préférence 21 Blue Black delivers a truly unique and \u003cstrong\u003evibrant black hair dye\u003c\/strong\u003e experience. This \u003cstrong\u003epermanent black hair colour\u003c\/strong\u003e offers a sophisticated alternative to plain black, giving your hair an enigmatic sheen.\n\nExperience the confidence that comes with a \u003cstrong\u003efade-defying hair colour\u003c\/strong\u003e. L'Oréal Préférence's innovative formula ensures that the initial richness and luminosity of your 21 Blue Black shade persist for weeks. The specially formulated Shine Protect Conditioner seals in colour and boosts shine, protecting your hair from external aggressors that can cause premature fading. Enjoy up to \u003cstrong\u003e8 weeks of beautiful, radiant blue black hair\u003c\/strong\u003e that looks freshly coloured, maintaining its glossy finish and vibrant tone.\n\n\u003ch4\u003eHow to Achieve Your Luminous Blue Black at Home\u003c\/h4\u003e\nFor the best \u003cstrong\u003eat-home hair dye\u003c\/strong\u003e experience and optimal results with your L'Oréal Préférence 21 Blue Black kit, please follow these steps carefully:\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Safety First:\u003c\/strong\u003e Always perform an allergy patch test 48 hours before colouring, even if you’ve coloured your hair before, to prevent any adverse reactions. Read the instruction leaflet thoroughly. Don protective gloves and prepare your work area to avoid staining.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMix \u0026amp; Apply Your Colour:\u003c\/strong\u003e Unscrew the cap of the developer crème bottle and pour the entire contents of the colourant gel into it. Replace the cap and shake vigorously for at least 30 seconds until the mixture is completely blended. Immediately unscrew the tip of the applicator bottle and apply the mixture to dry, unwashed hair. Start at the roots, ensuring full saturation, then work through to the ends.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelop, Rinse \u0026amp; Condition:\u003c\/strong\u003e Allow the colour to develop for the time indicated in your instruction leaflet (typically 30 minutes, or longer for resistant greys – always check the leaflet). Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm running water until the water runs clear. Do not shampoo.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply High Shine Conditioner:\u003c\/strong\u003e Apply a generous amount of the included Shine Protect Conditioner (or High Shine Elixir, if provided in your specific kit) from roots to ends. Massage gently, leave on for 2 minutes, then rinse thoroughly. This step is vital for locking in shine and leaving your hair feeling incredibly soft and smooth.\u003c\/li\u003e\n\u003c\/ol\u003e\nRemember, for a truly professional finish with your \u003cstrong\u003eL'Oréal Préférence permanent hair colour\u003c\/strong\u003e, always adhere to the specific timings and instructions provided in your product box.\n\nYour L'Oréal Préférence 21 Blue Black \u003cstrong\u003eat-home hair dye kit\u003c\/strong\u003e comes complete with everything you need for a luxurious colouring experience:\n\u003cul\u003e\n    \u003cli\u003e1 x Luminous Colourant Gel\u003c\/li\u003e\n    \u003cli\u003e1 x Developer Crème\u003c\/li\u003e\n    \u003cli\u003e1 x Shine Protect Conditioner (or High Shine Elixir)\u003c\/li\u003e\n    \u003cli\u003e1 x Pair of High-Quality Gloves\u003c\/li\u003e\n    \u003cli\u003e1 x Instruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eNourishing Ingredients for Beautiful Hair\u003c\/h4\u003e\nL'Oréal Préférence is renowned not just for its stunning colours but also for the care it provides. The post-colouring \u003cstrong\u003eShine Protect Conditioner\u003c\/strong\u003e is a standout, designed to enhance and prolong your colour's vibrancy while deeply nourishing your hair. Key ingredients often include:\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil):\u003c\/strong\u003e Known for its rich moisturizing properties, Argan Oil helps to hydrate, soften, and add brilliant shine to your hair, leaving it feeling luxurious and smooth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCamellia Oil (Camellia Oleifera Seed Oil):\u003c\/strong\u003e A treasured beauty secret, Camellia Oil helps to protect hair from environmental damage, provides intense nourishment, and contributes to a silky, glossy finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopheryl Acetate):\u003c\/strong\u003e An antioxidant that helps protect hair from damage, contributing to overall hair health and vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\nThese ingredients work in harmony to ensure your hair not only looks fantastic but feels healthy and cared for, mitigating the potential dryness often associated with \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e.\n\nWhen you choose to purchase your \u003cstrong\u003eL'Oréal Préférence 21 Blue Black permanent hair dye\u003c\/strong\u003e from TJ Beauty Products UK, you're not just buying a product; you're investing in quality, authenticity, and exceptional service. We are your trusted UK stockist for premium beauty products, committed to providing you with genuine L'Oréal items at competitive prices. Enjoy fast, reliable delivery across the UK, ensuring your \u003cstrong\u003eat-home hair colour kit\u003c\/strong\u003e arrives promptly so you can achieve your desired look without delay. Shop with confidence, knowing you're getting the best \u003cstrong\u003eL'Oréal hair dye\u003c\/strong\u003e experience backed by our dedication to customer satisfaction.\n\nElevate your hair colour game with the dramatic intensity and radiant shine of \u003cstrong\u003eL'Oréal Préférence 21 Blue Black\u003c\/strong\u003e. This \u003cstrong\u003eluminous, fade-defying permanent hair colour\u003c\/strong\u003e offers a sophisticated, long-lasting solution for anyone seeking a bold yet elegant transformation. Perfect for achieving \u003cstrong\u003eintense blue black hair colour\u003c\/strong\u003e with superior \u003cstrong\u003egrey coverage\u003c\/strong\u003e and a healthy, glossy finish. Add L'Oréal Préférence 21 Blue Black to your beauty routine today and unleash your most vibrant self. Shop now at TJ Beauty Products UK and experience the difference of premium \u003cstrong\u003eat-home hair colour\u003c\/strong\u003e.","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":56917271707988,"sku":"Loreal-21","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/3600523335695_t1.webp?v=1787743817","url":"https:\/\/bluepirate.co.uk\/products\/loreal-preference-21-blue-black-luminous-fade-defying-permanent-hair-colour-for-at-home-use","provider":"Blue Pirate","version":"1.0","type":"link"}