{"product_id":"loreal-preference-10-1-very-very-light-ash-blonde-permanent-hair-colour-kit-for-fade-defying-luminous-shine","title":"L'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour Kit for Fade-Defying Luminous Shine","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 10.1 Very Very Light Ash Blonde\u003c\/h3\u003e\n\u003cp\u003eTransform your hair with the exquisite \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour\u003c\/b\u003e from TJ Beauty Products UK. This premium \u003cb\u003eat-home hair dye\u003c\/b\u003e is meticulously formulated to deliver a sophisticated, cool ash blonde shade, effectively neutralising unwanted yellow and orange brassy tones for a pure, luminous finish. Embrace a professional-grade hair colour experience in the comfort of your own home.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal Préférence is renowned for its \u003cb\u003efade-defying technology\u003c\/b\u003e, ensuring your vibrant \u003cb\u003every light ash blonde\u003c\/b\u003e lasts for up to 8 weeks. Each comprehensive \u003cb\u003ehair colouring kit\u003c\/b\u003e includes a unique Hi-Shine Elixir, designed to amplify your hair's natural radiance and leave it looking exceptionally glossy and healthy. Achieve stunning, \u003cb\u003esalon-quality results\u003c\/b\u003e with every application, complete with up to 100% \u003cb\u003egrey coverage\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 10.1 Ash Blonde?\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eAchieve Fade-Defying, Long-Lasting 10.1 Very Very Light Ash Blonde Colour:\u003c\/b\u003e Experience an enduring, intensely radiant \u003cb\u003ecool blonde\u003c\/b\u003e that resists fading, ensuring your hair colour remains fresh and vibrant for up to 8 weeks. Our advanced formula locks in the pigment, maintaining its stunning depth and tone.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eInfused with Hi-Shine Elixir for Luminous, Salon-Quality Shine and Anti-Brass Protection:\u003c\/b\u003e Elevate your blonde with unparalleled luminosity. The included Hi-Shine Elixir, a blend of precious oils, boosts brilliance and creates a multi-dimensional sheen. Coupled with advanced \u003cb\u003eanti-brass technology\u003c\/b\u003e, it actively neutralises yellow and orange undertones, preserving your desired \u003cb\u003eash blonde tone\u003c\/b\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eProvides Up to 100% Grey Hair Coverage for a Flawless, Uniform Finish:\u003c\/b\u003e Say goodbye to visible greys. This powerful \u003cb\u003epermanent hair dye\u003c\/b\u003e ensures complete and even coverage of all grey hairs, blending them seamlessly for a uniform, natural-looking \u003cb\u003elight ash blonde\u003c\/b\u003e result from root to tip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eExperience Superior Conditioning and Vibrant Colour That Lasts:\u003c\/b\u003e The High-Shine Conditioner, enriched with Vitamin E and a UV filter, is your secret weapon for post-colour care. It deeply nourishes, smooths the hair cuticle, and protects your colour, ensuring your \u003cb\u003eblonde hair\u003c\/b\u003e feels incredibly soft, looks vibrantly healthy, and maintains its dazzling shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEmbrace the elegance of a perfectly cool \u003cb\u003every light ash blonde\u003c\/b\u003e. L'Oréal Préférence 10.1 offers a sophisticated choice for those seeking to make a statement with their hair colour. This shade is ideal for creating a crisp, clean blonde look that stands out without being overpowering. Whether you’re transforming your entire look, or simply refreshing your roots, this kit provides a straightforward solution for \u003cb\u003eDIY hair dye\u003c\/b\u003e enthusiasts.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Your Perfect Ash Blonde with L'Oréal Préférence:\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to ensure a flawless application of your \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde permanent hair dye\u003c\/b\u003e, please follow these instructions carefully. Always refer to the detailed leaflet inside your product box for complete guidance.\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cb\u003ePreparation \u0026amp; Patch Test:\u003c\/b\u003e Begin with an essential allergy patch test 48 hours before colouring. Don your protective gloves provided. Ensure your hair is dry and unwashed for at least 24-48 hours. Prepare your workspace to prevent staining and have all components of the \u003cb\u003eL'Oréal hair colour kit\u003c\/b\u003e readily accessible.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eMixing \u0026amp; Application:\u003c\/b\u003e Carefully pour the Colourant Gel into the Developer Crème bottle, followed by the Hi-Shine Elixir. Securely replace the applicator cap and shake vigorously for 30 seconds until the mixture is thoroughly blended. Immediately apply the mixture. For full head application, distribute evenly from roots to ends. For root touch-ups, apply to the root area first, then emulsify through the lengths towards the end of the development time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eDevelopment \u0026amp; Rinse:\u003c\/b\u003e Allow the colour to develop for the duration specified in your instruction leaflet, typically 30-35 minutes. It’s crucial to adhere to this timing for the desired \u003cb\u003eash blonde tone\u003c\/b\u003e. Once the time is up, rinse your hair extensively with warm water until the water runs completely clear, indicating all excess colour has been removed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eConditioning for Luminous Shine:\u003c\/b\u003e Conclude your colouring process by applying the luxurious High-Shine Conditioner. Massage this rich balm through your hair, paying special attention to the lengths and ends. Leave it to work its magic for 2 minutes, then rinse thoroughly. Your hair will be left feeling incredibly soft, manageable, and radiating a brilliant, long-lasting \u003cb\u003eash blonde shine\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients for Radiant Colour \u0026amp; Care:\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is crafted with a blend of high-quality components designed for both stunning colour and superior hair health. While a full INCI list is available on the product packaging, key elements include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColourant Gel:\u003c\/b\u003e The core of your permanent colour, formulated with expertly balanced dyes to achieve the precise \u003cb\u003e10.1 Very Very Light Ash Blonde\u003c\/b\u003e shade. Contains colouring agents (e.g., Ammonia, Resorcinol, Phenylenediamine) for effective and vibrant results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper Crème:\u003c\/b\u003e A creamy hydrogen peroxide solution that activates the colour, facilitating deep penetration for an even, lasting shade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHi-Shine Elixir:\u003c\/b\u003e A unique addition, this oil-based serum infuses the colour with exceptional luminosity and brilliance, contributing to the signature L'Oréal Préférence glow.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHigh-Shine Conditioner:\u003c\/b\u003e An intensive post-colour treatment enriched with Vitamin E and UV filters. This powerful balm helps to seal the hair cuticle, lock in moisture, protect against colour fade from environmental factors, and leave hair incredibly soft, smooth, and full of reflective shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMaximise Your Ash Blonde Brilliance: Tips from TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eTo keep your \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde\u003c\/b\u003e looking its absolute best, consider these professional tips:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColour-Safe Haircare:\u003c\/b\u003e Always use shampoos and conditioners specifically formulated for coloured hair to maintain vibrancy and extend the life of your \u003cb\u003efade-defying blonde\u003c\/b\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eProtect from Heat \u0026amp; Sun:\u003c\/b\u003e Minimise heat styling and use a heat protectant. The UV filter in the conditioner helps, but further sun protection can prevent premature fading.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eCombat Brassiness:\u003c\/b\u003e For continuous \u003cb\u003ebrassiness control\u003c\/b\u003e, integrate a purple toning shampoo or mask into your weekly routine to keep those cool ash tones pristine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRegular Touch-Ups:\u003c\/b\u003e Maintain a seamless look with regular root touch-ups every 4-6 weeks using your favourite \u003cb\u003eL'Oréal Préférence 10.1 kit\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExperience the confidence that comes with perfectly coloured hair. With \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour\u003c\/b\u003e from TJ Beauty Products UK, achieving a professional, fade-defying, and luminous \u003cb\u003ecool ash blonde\u003c\/b\u003e has never been easier. Shop now and unleash your hair's true potential!\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":56917269905748,"sku":"Loreal-9-13","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/L_Oreal-Preference-10-1.jpg?v=1787743796","url":"https:\/\/bluepirate.co.uk\/products\/loreal-preference-10-1-very-very-light-ash-blonde-permanent-hair-colour-kit-for-fade-defying-luminous-shine","provider":"Blue Pirate","version":"1.0","type":"link"}