{"product_id":"loreal-majirel-cool-cover-hair-colourant-50ml-5-3-light-golden-brown","title":"L'Oreal Majirel Cool Cover Hair Colourant 50ml - 5.3 Light Golden Brown","description":"\u003cp\u003eL'Oréal Majirel Cool Cover Hair Colourant 50ml in 5.3 Light Golden Brown is a permanent salon-grade hair colour from L'Oréal Professionnel's iconic Majirel line. Specifically formulated to cover up to 100% grey hair while maintaining cool, ashy tones, the rich-cream formula delivers vibrant, long-lasting colour with the protective benefits of L'Oréal Professionnel's hair-coating Ionène G technology.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-grade professional haircare and hair-colour arm of L'Oréal, founded in Paris in 1909. Majirel is the brand's flagship permanent hair colour line, used in professional salons worldwide for over four decades. The Cool Cover sub-range is specifically formulated for those who want to cover grey hair without warm or red undertones.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCovers up to 100% grey hair\u003c\/strong\u003e — formulated specifically for full grey coverage\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCool tonal results\u003c\/strong\u003e — neutralises warm tones for naturally cool brown shades\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting permanent colour\u003c\/strong\u003e — vibrant result that holds through multiple washes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIonène G technology\u003c\/strong\u003e — helps coat the hair fibre for protection during processing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalon-quality formula\u003c\/strong\u003e — designed for professional results\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning during colour\u003c\/strong\u003e — leaves hair feeling supple after the process\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade — 5.3 Light Golden Brown\u003c\/h2\u003e\n\u003cp\u003eWithin the Cool Cover formulation, 5.3 delivers a balanced light golden-brown finish — controlled warmth that flatters a wide range of skin tones while still neutralising the brassiness that can develop in standard golden brown shades on grey hair. Best used by trained colourists or those familiar with permanent colour application.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis hair colourant is for salon professionals and experienced at-home colourists looking for full grey coverage with a cool, refined finish. Particularly suited to those whose hair tends to develop unwanted warm tones in standard browns. Always perform a patch test 48 hours before use, and follow professional mixing ratios with the appropriate L'Oréal Professionnel developer.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAlways perform a strand test and a patch test 48 hours before colouring\u003c\/li\u003e\n  \u003cli\u003eMix with the appropriate L'Oréal Professionnel oxidant according to the recommended ratio (typically 1:1.5 with 20-vol developer for grey coverage)\u003c\/li\u003e\n  \u003cli\u003eApply to dry, unwashed hair using a tinting brush; follow the standard application sequence\u003c\/li\u003e\n  \u003cli\u003eProcess for the recommended time (typically 30–35 minutes); do not exceed the time\u003c\/li\u003e\n  \u003cli\u003eEmulsify with a little water, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eShampoo and condition with a colour-safe haircare line\u003c\/li\u003e\n  \u003cli\u003eUse professionally or follow all instructions carefully if applied at home\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 5.3 Light Golden Brown\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Permanent cream hair colourant (Cool Cover formulation)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey technology:\u003c\/strong\u003e Ionène G\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTonal direction:\u003c\/strong\u003e Cool, neutralising warm tones\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Salon use; experienced at-home colourists\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Majirel Cool Cover\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962034827604,"sku":"C963202","price":13.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/loreal-majirel-cool-cover-hair-colourant-50ml-5-3-light-golden-brown","provider":"Blue Pirate","version":"1.0","type":"link"}