{"product_id":"loreal-loreal-preference-7-1-ash-blonde-luminous-permanent-hair-colour-for-at-home-use","title":"Loreal L'Oréal Préférence 7.1 Ash Blonde Luminous Permanent Hair Colour for At-Home Use","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 7.1 Ash Blonde\u003c\/h3\u003e\n\u003cp\u003eTransform your look with the sophisticated and timeless L'Oréal Préférence 7.1 Ash Blonde permanent hair colour, exclusively available at TJ Beauty Products UK. This advanced formula is meticulously designed to deliver an exquisite, luminous ash blonde shade that neutralizes unwanted brassy tones, leaving your hair with a cool, radiant finish. Experience salon-quality results from the comfort of your home with a colour that defies fading for up to 8 weeks, ensuring your ash blonde remains vibrant and true.\u003c\/p\u003e\n\n\u003ch4\u003eDiscover Unrivalled Luminous Colour \u0026amp; Shine\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its iconic fade-defying technology, and the 7.1 Ash Blonde shade is no exception. Formulated to provide long-lasting, brilliant colour, this at-home permanent hair dye ensures your cool blonde tones stay fresh and vibrant. Say goodbye to dull, brassy hair and hello to a sophisticated, multi-dimensional ash blonde. Our unique High Shine Conditioner, enriched with precious oils and Vitamin E, locks in shine and smoothness, leaving your hair feeling soft, healthy, and exceptionally luminous.\u003c\/p\u003e\n\n\u003cp\u003eHere are the core advantages you'll enjoy with L'Oréal Préférence 7.1 Ash Blonde:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 8 weeks of luminous, fade-defying colour for lasting vibrancy.\u003c\/li\u003e\n    \u003cli\u003eAdvanced shine-intensifying conditioner enriched with Vitamin E for ultimate brilliance.\u003c\/li\u003e\n    \u003cli\u003eProfessional-quality ash blonde tone that expertly neutralizes brassiness for natural-looking, cool results.\u003c\/li\u003e\n    \u003cli\u003eCovers up to 100% of grey hair, providing a seamless, flawless finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Science Behind Fade-Defying Ash Blonde\u003c\/h4\u003e\n\u003cp\u003eWhat makes L'Oréal Préférence 7.1 Ash Blonde a standout choice for permanent hair colour? It’s the unique combination of high-performing colourant gel and a powerful developer cream, designed to penetrate deep into the hair fibre for rich, intense colour that lasts. The 7.1 shade specifically targets those seeking a cool blonde, making it an ideal choice for toning down yellow or orange undertones in your hair. This anti-brassiness action ensures your ash blonde remains pure and elegant.\u003c\/p\u003e\n\u003cp\u003eThe secret to its enduring luminosity lies in the High Shine Conditioner. Unlike standard conditioners, this specialized formula is infused with Vitamin E, known for its antioxidant properties, and a UV filter to protect your hair from environmental damage that can cause colour fade. Regular use of the conditioner included in your Préférence kit helps to maintain your hair’s softness, manageability, and dazzling shine, extending the life of your beautiful ash blonde colour.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Your Dream Ash Blonde at Home\u003c\/h4\u003e\n\u003cp\u003eGetting a professional-looking ash blonde doesn't require a trip to the salon. L'Oréal Préférence 7.1 is designed for easy, stress-free application, making it the perfect DIY hair dye for stunning results. Whether you're looking for a complete colour change, refreshing your existing ash blonde, or covering stubborn greys, this permanent hair colour kit provides everything you need for a radiant transformation. The precise applicator bottle ensures even distribution, from root to tip, for a uniform and natural-looking finish.\u003c\/p\u003e\n\u003cp\u003eFor those struggling with grey hair, L'Oréal Préférence 7.1 Ash Blonde offers superior grey coverage, blending seamlessly with your natural hair colour for a youthful and vibrant appearance. No more visible grey roots; just consistent, beautiful ash blonde hair.\u003c\/p\u003e\n\n\u003ch4\u003eSimple Steps for a Radiant Transformation\u003c\/h4\u003e\n\u003cp\u003eAchieving your perfect ash blonde shade with L'Oréal Préférence is straightforward. Always remember to perform a patch test 48 hours beforehand to ensure no allergic reaction. Follow these simple steps for optimal results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cb\u003ePreparation:\u003c\/b\u003e Perform an allergy patch test 48 hours before use. Put on the provided expert gloves, then mix the developer cream and colourant gel in the applicator bottle. Shake the bottle vigorously until the mixture is uniform.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eApplication:\u003c\/b\u003e Apply the mixture immediately to dry, unwashed hair. For a full head application, start at the roots and work the colour through to the ends, ensuring full saturation. For root touch-ups, apply to the root area first and then extend to the lengths for the last few minutes. Leave on for 30 minutes (or as specified in the instruction leaflet for particular grey coverage needs).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRinse \u0026amp; Condition:\u003c\/b\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse hair thoroughly with warm water until the water runs completely clear. Apply a generous amount of the included High Shine Conditioner, leave it in for 2 minutes to deeply nourish and seal in shine, then rinse again thoroughly for brilliant, soft, and vibrant ash blonde hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eHigh-Quality Ingredients for Superior Hair Colour\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with carefully selected ingredients to deliver both vibrant colour and optimal hair health. The colourant gel contains key dyes and agents that create the desired ash blonde tone, while the developer cream provides the necessary activation for permanent colour. The enriching High Shine Conditioner ensures your hair stays nourished and protected.\u003c\/p\u003e\n\u003cp\u003eKey ingredients often found in L'Oréal Préférence 7.1 Ash Blonde include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColourant Gel:\u003c\/b\u003e Aqua, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Alcohol Denat., Ammonium Hydroxide (for opening the hair cuticle), Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine (dye intermediate), Resorcinol (dye intermediate), Sodium Metabisulfite, EDTA, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,4-Diaminophenoxyethanol HCl, Parfum.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper Cream:\u003c\/b\u003e Aqua, Hydrogen Peroxide (oxidizing agent), Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHigh Shine Conditioner:\u003c\/b\u003e Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera, Amodimethicone (for smoothing), Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate (Vitamin E), Sodium PCA, Trideceth-6, Chlorhexidine Digluconate, Caramel, Cetrimonium Chloride, Parfum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients work synergistically to provide a vibrant, long-lasting ash blonde, while minimizing damage and maximizing shine. Always check the packaging for the most up-to-date and complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 7.1 Ash Blonde from TJ Beauty UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty, and L'Oréal Préférence 7.1 Ash Blonde is a prime example of quality and performance. As a leading UK beauty retailer, we understand the desire for professional results and vibrant, healthy-looking hair. This permanent hair colour kit is a favourite among those seeking a sophisticated, cool-toned blonde that truly lasts.\u003c\/p\u003e\n\u003cp\u003eElevate your hair colour game with L'Oréal Préférence. Its advanced formula and conditioning properties make it an excellent choice for maintaining beautiful, salon-quality ash blonde hair at home. Shop with confidence at TJ Beauty UK and experience the difference of fade-defying colour and intense shine. Your perfect ash blonde is just a click away!\u003c\/p\u003e\n\u003cp\u003eEmbrace the elegance of L'Oréal Préférence 7.1 Ash Blonde – your ultimate solution for luminous, fade-resistant, and beautifully cool permanent hair colour. Order yours today and unlock your hair's full potential.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":56917270659412,"sku":"Loreal-7-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/7-1-ash-blonde.webp?v=1787743800","url":"https:\/\/bluepirate.co.uk\/products\/loreal-loreal-preference-7-1-ash-blonde-luminous-permanent-hair-colour-for-at-home-use","provider":"Blue Pirate","version":"1.0","type":"link"}