{"product_id":"loreal-excellence-creme-hair-colour-7-3-golden-blonde","title":"L'Oréal Excellence Crème Hair Colour - 7.3 Golden Blonde","description":"\u003cp\u003eL'Oréal Excellence Crème Hair Colour in shade 7.3 Golden Blonde is a permanent at-home colour that delivers rich, golden-blonde tones with 100% grey coverage. The Triple Care formula — enriched with Pro-Keratin, ceramides and kukui and evening primrose oils — protects, nourishes and conditions the hair from root to tip while you colour, leaving it shiny, healthy-looking and beautifully toned.\u003c\/p\u003e\n\u003ch2\u003eAbout L'Oréal Paris\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Paris is one of the world's most trusted beauty houses, with more than a century of expertise in haircare and colour. The Excellence Crème line is the brand's most-loved permanent home colour, renowned for its triple-protection care system and salon-quality results.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Keratin:\u003c\/strong\u003e helps protect and strengthen the hair during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKukui and evening primrose oils:\u003c\/strong\u003e nourish and condition the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid:\u003c\/strong\u003e helps the post-colour shampoo deliver moisture and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning panthenol and glycerin:\u003c\/strong\u003e add long-lasting comfort to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent, long-lasting golden-blonde colour.\u003c\/li\u003e\n\u003cli\u003e100% grey coverage with multi-tonal results.\u003c\/li\u003e\n\u003cli\u003eTriple Care system protects, colours and nourishes.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, shiny and conditioned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e7.3 Golden Blonde\u003c\/strong\u003e — a natural-looking medium blonde with warm, golden undertones.\u003c\/p\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eDesigned for those looking to achieve a warm, natural-looking golden blonde at home — covering greys while preserving hair quality and shine.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePerform a patch test 48 hours before colouring, as directed in the leaflet.\u003c\/li\u003e\n\u003cli\u003eMix the colour with the developer in the supplied bottle and shake well.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair, working from roots to tips.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended time, then rinse thoroughly and apply the post-colour mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7.3 Golden Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e permanent hair colour kit with Triple Care system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey coverage:\u003c\/strong\u003e 100%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e all hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961521254740,"sku":"Z350811","price":14.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/loreal-excellence-creme-hair-colour-7-3-golden-blonde","provider":"Blue Pirate","version":"1.0","type":"link"}