{"product_id":"loreal-dia-richesse-semi-permanent-hair-colour-50ml-5-25","title":"L'Oreal Dia Richesse Semi Permanent Hair Colour - 50ml 5.25","description":"\u003cp\u003eL'Oréal Dia Richesse Semi-Permanent Hair Colour 50ml in 5.25 is a beautifully composed salon-professional semi-permanent hair colour from the celebrated French professional haircare house L'Oréal Professionnel. Part of the celebrated Dia Richesse line — the brand's beloved richly-toned semi-permanent franchise — shade 5.25 delivers a beautifully composed light brown with mahogany-iridescent reflects.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel Dia Richesse\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the celebrated salon-professional division of L'Oréal — celebrated globally for its professional haircare and hair-colour formulations used by colourists in salons worldwide. The Dia Richesse line is one of the brand's beloved semi-permanent gloss-and-tone franchises — beautifully composed for vibrant, rich tonal colour.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSemi-permanent hair colour:\u003c\/strong\u003e beautifully composed Dia Richesse formula.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade 5.25 — Light Brown Mahogany Iridescent:\u003c\/strong\u003e beautifully composed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBeautifully refined gloss effect:\u003c\/strong\u003e salon-finish shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle, demi-permanent format:\u003c\/strong\u003e beautifully softens through wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalon-professional formula:\u003c\/strong\u003e L'Oréal Professionnel quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBeautifully boosts the hair's shine and tonal vibrance.\u003c\/li\u003e\n  \u003cli\u003eAdds beautifully composed light-brown-mahogany-iridescent reflects.\u003c\/li\u003e\n  \u003cli\u003eDemi-permanent — gentle, beautifully gradual fade.\u003c\/li\u003e\n  \u003cli\u003eWonderful for refreshing previously coloured hair.\u003c\/li\u003e\n  \u003cli\u003eSalon-grade L'Oréal Professionnel quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Dia Richesse 5.25 is for professional hair colourists and trained home users — particularly those colouring to a light-brown-mahogany-iridescent shade. L'Oréal Dia Richesse is salon-grade and best used by trained professionals.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eFor professional use — please refer to the L'Oréal Dia Richesse mixing chart, recommended developer and salon application guidelines.\u003c\/li\u003e\n  \u003cli\u003ePerform a sensitivity (allergy) test before use.\u003c\/li\u003e\n  \u003cli\u003eApply protective wear and follow salon-application protocol.\u003c\/li\u003e\n  \u003cli\u003eRinse, shampoo and condition according to manufacturer's guidance.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 5.25 (Light Brown Mahogany Iridescent)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Semi-permanent hair colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Dia Richesse\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961402995028,"sku":"R840222","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/loreal-dia-richesse-semi-permanent-hair-colour-50ml-5-25","provider":"Blue Pirate","version":"1.0","type":"link"}