{"product_id":"la-riche-directions-semi-permanent-hair-dye-cerise","title":"La Riche Directions Semi Permanent Hair Dye - Cerise 100ml","description":"\u003ch3\u003eBold Magenta Beauty with Cerise Hair Dye\u003c\/h3\u003e\n\n\u003cp\u003eCerise by La Riche Directions is a gorgeous deep magenta shade that sits beautifully between pink and purple. This semi-permanent hair dye creates a stunning, vibrant finish that's perfect for those who want to make a bold statement with their hair colour.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Magenta Shade\u003c\/strong\u003e - A stunning colour between pink and purple for unique results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100ml Generous Size\u003c\/strong\u003e - Plenty of product for medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Friendly Formula\u003c\/strong\u003e - Cruelty-free and suitable for vegans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Packaging\u003c\/strong\u003e - Each pot is made from recycled ocean plastic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e - Creates vibrant results on bleached hair or subtle tints on light unbleached hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStyling Tips:\u003c\/h4\u003e\n\u003cp\u003eFor the most vibrant and intense magenta results, we recommend applying Cerise to pre-lightened or bleached blonde hair. If you have light but unbleached hair, you'll achieve a more subtle, dimensional tint that adds depth and interest to your natural colour. This versatile shade works beautifully on its own or can be mixed with other Directions colours for custom creations.\u003c\/p\u003e\n\n\u003ch4\u003eAbout La Riche Directions:\u003c\/h4\u003e\n\u003cp\u003eLa Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant Notice:\u003c\/strong\u003e Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":53697842741588,"sku":"DIRECTIONS-0007_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/la-riche-directions-cerise-hair-dye-100ml.jpg?v=1772628381","url":"https:\/\/bluepirate.co.uk\/products\/la-riche-directions-semi-permanent-hair-dye-cerise","provider":"Blue Pirate","version":"1.0","type":"link"}