{"product_id":"intercosmo-voila-3c-intense-60ml-12-10-ash-super-blonde","title":"Intercosmo Voilà 3C Intense 60ml - 12.10 Ash Super Blonde","description":"\u003cp\u003eIntercosmo Voilà 3C Intense 60ml in shade 12.10 Ash Super Blonde is a salon-grade permanent hair colourant from Italian professional brand Intercosmo. The 12.10 shade is one of the lightest in the range — a high-lift super blonde with cool ash-toned reflects, designed to lift natural light bases into platinum or Scandinavian-blonde territory while neutralising warmth.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Intercosmo\u003c\/h2\u003e\n\u003cp\u003eIntercosmo is the professional haircare and colour brand of Italy's Cosmesi family group, developed and produced in Bologna for use in salons across Europe. The Voilà 3C Intense range is the brand's flagship permanent colour line, designed around a low-ammonia formula and the \"3C\" promise of Coverage, Care and Colour intensity.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePermanent high-lift colour:\u003c\/strong\u003e brightens natural light bases into super-blonde territory\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCool ash undertone:\u003c\/strong\u003e the .10 ash reflects neutralise yellow and orange warmth in lifted hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow-ammonia formula:\u003c\/strong\u003e reduces typical sting and odour while still lifting and depositing pigment\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning agents:\u003c\/strong\u003e the 3C formula is built to leave hair feeling soft and looking shiny\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e1:2 mixing ratio for super-blondes:\u003c\/strong\u003e enables greater lift than standard ratios\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for natural light-blonde to medium-blonde bases (around levels 7–9) who want to lift their colour into a platinum or cool-ash blonde, or maintain a high-lift blonde that's been previously coloured. The ash reflect is especially useful for those whose hair tends to lift warm. Suitable for use at home only with experience or by a professional colourist — high-lift blondes need careful timing.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCarry out a strand and skin allergy test 48 hours before colouring.\u003c\/li\u003e\n  \u003cli\u003eMix Voilà 3C Intense with the recommended Intercosmo developer at the high-lift ratio (typically 1:2 for super-blondes — check the box).\u003c\/li\u003e\n  \u003cli\u003eApply evenly to dry, unwashed hair, working in sections from roots through to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave to develop for 30–50 minutes depending on the desired lift and hair condition; check progress regularly.\u003c\/li\u003e\n  \u003cli\u003eEmulsify with a little warm water, rinse thoroughly, and finish with a colour-safe shampoo and conditioner — purple shampoos help maintain the cool ash tone.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 12.10 Ash Super Blonde\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Permanent cream colour (high-lift, low ammonia)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Intercosmo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962969567572,"sku":"Z571432","price":5.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/intercosmo-voila-3c-intense-60ml-12-10-ash-super-blonde","provider":"Blue Pirate","version":"1.0","type":"link"}