{"product_id":"e45-cream-intense-dry-sensitive-skin-relief-for-adults-children-350-g-12-35-oz","title":"E45 Cream Intense Dry \u0026 Sensitive Skin Relief for Adults \u0026 Children 350 g\/12.35 oz","description":"\u003ch3\u003eKey Benefits of E45 Cream 350 g\/12.35 oz\u003c\/h3\u003e\u003cp\u003eDiscover the renowned efficacy of E45 Cream, a cornerstone of UK skincare for over 60 years, now available in a convenient 350g tub. Specifically formulated to provide effective, long-lasting relief for a wide range of dry skin conditions, E45 Cream is your trusted solution for managing dry, sensitive, itchy, and irritated skin. Whether you're dealing with the discomfort of eczema, the scaling of psoriasis, the inflammation of dermatitis, or simply everyday dry skin, this non-greasy, emollient-rich cream works tirelessly to restore comfort and health to your skin. TJ Beauty Products is proud to offer this essential, hypoallergenic formula, perfect for the entire family.\u003c\/p\u003e\u003ch4\u003eImmediate \u0026amp; Lasting Hydration\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProvides lasting hydration for dry and sensitive skin:\u003c\/strong\u003e E45 Cream's unique formulation with emollients like White Soft Paraffin and Light Liquid Paraffin creates a protective barrier on the skin's surface. This barrier effectively traps moisture, preventing water loss and ensuring deep, long-lasting hydration. It's an ideal daily moisturiser for those prone to dryness, leaving skin feeling soft, supple, and comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes itching, flaking, and discomfort caused by eczema, psoriasis, and dermatitis:\u003c\/strong\u003e Experience immediate relief from the persistent itching and irritation associated with chronic dry skin conditions. E45 Cream calms inflamed skin, reduces redness, and minimises flaking, making it an indispensable part of any eczema treatment, psoriasis care routine, or dermatitis management plan. Its gentle action is suitable even for severely dry and compromised skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForms a protective barrier to lock in moisture and prevent further dryness:\u003c\/strong\u003e Beyond just moisturising, E45 Cream helps to strengthen your skin's natural barrier function. By forming a breathable, non-occlusive layer, it shields your skin from environmental aggressors and allergens, reducing the likelihood of flare-ups and maintaining optimal skin health. This protective action is crucial for long-term skin comfort and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic, fragrance-free, and suitable for the whole family, including babies:\u003c\/strong\u003e E45 Cream is rigorously tested and developed to be gentle on even the most delicate skin. Its hypoallergenic and fragrance-free composition minimises the risk of allergic reactions and irritation, making it safe and effective for use on babies, children, and adults. It's the go-to dry skin solution for sensitive skin types and those susceptible to contact dermatitis.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe Science Behind E45 Cream's Efficacy\u003c\/h4\u003e\u003cp\u003eAt the heart of E45 Cream's success is its carefully balanced emollient-rich formula. Key ingredients such as White Soft Paraffin and Light Liquid Paraffin are highly effective emollients. They work by lubricating the skin and filling the spaces between skin flakes, creating a smooth, soft surface. Anhydrous Lanolin (Medilan®) further enhances this action, acting as an additional emollient and humectant, drawing moisture into the skin. This combination not only alleviates the symptoms of dry skin but also helps to repair the damaged skin barrier, which is often compromised in conditions like eczema and psoriasis.\u003c\/p\u003e\u003cp\u003eE45 Cream is more than just a moisturiser; it's a clinically proven emollient that aids in the management and prevention of dry skin symptoms. Its non-greasy texture ensures quick absorption, allowing you to go about your day without any sticky residue. This makes it a practical choice for daily use, fitting seamlessly into any skincare regimen for intense hydration and relief. It's widely recommended by healthcare professionals across the UK for its consistent and dependable performance in soothing dry, itchy skin.\u003c\/p\u003e\u003ch4\u003eWho Can Benefit from E45 Cream 350g?\u003c\/h4\u003e\u003cp\u003eE45 Cream 350g is a versatile skincare essential designed for anyone experiencing dry or sensitive skin. It's particularly beneficial for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndividuals with Eczema:\u003c\/strong\u003e Provides symptomatic relief from itching, redness, and inflammation. Often used as part of a comprehensive eczema care plan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePsoriasis Sufferers:\u003c\/strong\u003e Helps to reduce scaling and dryness associated with psoriatic plaques, improving skin texture and comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDermatitis Patients:\u003c\/strong\u003e Calms irritated skin and helps to restore the skin's barrier function compromised by various forms of dermatitis, including contact dermatitis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThose with Ichthyosis:\u003c\/strong\u003e Offers intensive moisturisation to manage the extreme dryness and scaling characteristic of ichthyosis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGeneral Dry Skin:\u003c\/strong\u003e Perfect for everyday dryness, rough patches, chapped skin, and post-shower or bath hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChildren and Babies:\u003c\/strong\u003e Its gentle, hypoallergenic formula makes it safe and effective for delicate infant skin, addressing concerns like baby eczema.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElderly Skin:\u003c\/strong\u003e Provides much-needed hydration for mature skin, which tends to be thinner and drier.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use E45 Cream for Optimal Results\u003c\/h4\u003e\u003cp\u003eFor best results and maximum relief from dry skin symptoms, follow these simple application instructions:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply generously to the affected skin area:\u003c\/strong\u003e Dispense a sufficient amount of E45 Cream onto your fingertips. Do not skimp on application; a generous layer ensures comprehensive coverage and effective moisturisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGently massage until the cream is fully absorbed:\u003c\/strong\u003e Using soft, circular motions, work the cream into your skin. Continue until it is fully absorbed, leaving no visible residue but a feeling of comfort and hydration. Avoid harsh rubbing, especially on irritated skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse as often as required, especially after washing or bathing:\u003c\/strong\u003e The skin's natural oils are often stripped away during washing. Applying E45 Cream immediately after showering or bathing, while the skin is still slightly damp, helps to lock in maximum moisture. It can be used multiple times a day as needed to keep skin hydrated and prevent dryness from returning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinue regular use even after skin has improved for ongoing hydration:\u003c\/strong\u003e Consistent application is key to maintaining healthy skin. Even when your dry skin symptoms subside, continue using E45 Cream regularly to prevent future flare-ups and maintain your skin's protective barrier.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch4\u003eTrusted E45 Cream Ingredients List\u003c\/h4\u003e\u003cp\u003eE45 Cream is formulated with a minimalist approach, focusing on essential emollients and skin-friendly ingredients to minimise irritation. The full list of ingredients includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhite Soft Paraffin BP\u003c\/li\u003e\n\u003cli\u003eLight Liquid Paraffin BP\u003c\/li\u003e\n\u003cli\u003eAnhydrous Lanolin (Medilan®)\u003c\/li\u003e\n\u003cli\u003eGlyceryl Monostearate\u003c\/li\u003e\n\u003cli\u003eCetyl Alcohol\u003c\/li\u003e\n\u003cli\u003eSodium Cetostearyl Sulphate\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eMethyl Hydroxybenzoate\u003c\/li\u003e\n\u003cli\u003ePropyl Hydroxybenzoate\u003c\/li\u003e\n\u003cli\u003ePurified Water\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis carefully selected blend ensures effective moisturisation without common irritants such as fragrances, colours, or unnecessary additives, making it ideal for the most sensitive skin.\u003c\/p\u003e\u003ch4\u003eWhy Choose E45 from TJ Beauty Products UK?\u003c\/h4\u003e\u003cp\u003eWhen you choose E45 Cream 350g from TJ Beauty Products UK, you're not just buying a product; you're investing in decades of trusted British skincare expertise. E45 has been a household name for generations, recommended by doctors and loved by families for its consistent ability to combat dry skin conditions. Our competitive pricing and reliable delivery ensure that your essential skincare is always within reach. Opt for E45 Cream today and experience the ultimate relief and hydration for your dry, sensitive, or eczema-prone skin. Restore your skin's natural comfort and glow with this clinically proven, dermatologist-recommended solution. Buy your E45 Cream 350g tub online now and join thousands of satisfied customers who trust E45 for their daily skincare needs.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":56916961100116,"sku":"E45CRM350G","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/9322\/3252\/files\/Cream-350g.webp?v=1787741938","url":"https:\/\/bluepirate.co.uk\/products\/e45-cream-intense-dry-sensitive-skin-relief-for-adults-children-350-g-12-35-oz","provider":"Blue Pirate","version":"1.0","type":"link"}