{"product_id":"aveda-nutriplenish-deep-moisture-shampoo-250ml","title":"Aveda Nutriplenish Deep Moisture Shampoo 250ml","description":"\u003cp\u003eAveda Nutriplenish Deep Moisture Shampoo delivers intensive hydration to very dry, thirsty hair using a vegan-based formulation rich in plant-derived omega oils. The lightly foaming, gentle cleanse leaves strands feeling softer, looking glossier and behaving more manageably from the very first wash, in Aveda's signature aromatic experience.\u003c\/p\u003e\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eFounded in 1978 in Minneapolis, Aveda pioneered plant-based, eco-conscious haircare long before \"clean beauty\" became mainstream. Every formula is informed by Ayurvedic principles and built around responsibly sourced botanicals, with a strong commitment to vegan formulations and renewable packaging.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep, lasting hydration for very dry hair\u003c\/li\u003e\n  \u003cli\u003eInfused with omega-5–rich pomegranate, coconut and mango butter\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formula\u003c\/li\u003e\n  \u003cli\u003eBottle made with 100% post-consumer recycled materials\u003c\/li\u003e\n  \u003cli\u003eAromatic experience with citrus and floral plant essences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone with dry, dehydrated, brittle or weather-stressed hair who wants a salon-quality moisturising cleanse — equally suitable for chemically treated and colour-treated hair when paired with Nutriplenish conditioner.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm (not hot) water.\u003c\/li\u003e\n  \u003cli\u003eDispense a 10p-sized amount into palms; emulsify briefly before applying to the scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently with fingertips for 30–60 seconds, working the lather towards the ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with Aveda Nutriplenish Conditioner for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Nutriplenish Deep Moisture Shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 250ml bottle\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Dry to very dry hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan \/ Cruelty-free:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962135818580,"sku":"F149651","price":41.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/aveda-nutriplenish-deep-moisture-shampoo-250ml","provider":"Blue Pirate","version":"1.0","type":"link"}