{"product_id":"american-crew-forming-cream-50g","title":"American Crew Forming Cream 50g","description":"\u003cp\u003eAmerican Crew Forming Cream 50g is a versatile, medium-hold styling cream from the American Crew men's grooming line, designed to deliver a flexible, polished finish for a wide range of men's hairstyles. The pliable, water-soluble formula sets to a low-shine, natural-looking finish and washes out cleanly with a regular shampoo, making it well-suited to daily use.\u003c\/p\u003e\n\u003ch2\u003eAbout American Crew\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew is an American men's grooming brand founded in 1994 by hairstylist David Raccuglia, widely considered to have helped pioneer the modern men's salon-grooming category. The brand's product line covers shaving, haircare and styling, and is found in barbershops and salons worldwide.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile medium-hold styling cream\u003c\/li\u003e\n\u003cli\u003eLow-shine, natural-looking finish\u003c\/li\u003e\n\u003cli\u003ePliable, easy to restyle through the day\u003c\/li\u003e\n\u003cli\u003eWater-soluble: washes out with regular shampoo\u003c\/li\u003e\n\u003cli\u003eSuitable for most men's hairstyles and hair types\u003c\/li\u003e\n\u003cli\u003eCompact 50g jar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount of cream onto the fingertips and warm between the palms. Work evenly through clean, towel-dried or dry hair, distributing from root to tip. Style as desired with the fingers or a comb. Reapply to refresh the style as needed through the day.\u003c\/p\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Forming Cream is best suited to men who want a versatile, medium-hold styling product for everyday use, with a low-shine finish that suits a wide range of cuts from short crops to longer textured styles.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLine:\u003c\/strong\u003e Forming Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hair styling cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Low shine, natural\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56960536707412,"sku":"Z876811","price":11.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bluepirate.co.uk\/products\/american-crew-forming-cream-50g","provider":"Blue Pirate","version":"1.0","type":"link"}