{"product_id":"alterna-caviar-anti-aging-restructuring-bond-repair-masque-161g","title":"Alterna Caviar Anti-Aging Restructuring Bond Repair Masque 161g","description":"\u003cp\u003eAlterna Caviar Anti-Aging Restructuring Bond Repair Masque 161g is a deeply reparative hair mask designed to restore damaged hair by filling in gaps in the hair structure, smoothing the cuticle and strengthening from the inside out. Built around the brand's Caviar Bond Enforcing Technology and enriched with sustainably-sourced French caviar extract and maracuja oil, it delivers clinically-proven results — reducing breakage by 99% and improving manageability, moisture and shine in a single use.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Alterna\u003c\/h2\u003e\n\u003cp\u003eAlterna is an American luxury haircare brand founded in California, best known for its Caviar Anti-Aging line — a science-led collection that draws on the high concentrations of vitamins, minerals and omega fatty acids found in sturgeon caviar to address the signs of hair ageing. The brand operates within the prestige salon haircare category alongside the likes of Kérastase and Oribe.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRestructures damaged hair\u003c\/strong\u003e — fills in gaps in the hair shaft to rebuild from the inside\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReduces breakage by 99%\u003c\/strong\u003e — clinically proven, with results lasting up to 10 washes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooths the cuticle\u003c\/strong\u003e — leaves hair 39% smoother and softer\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds noticeable shine\u003c\/strong\u003e — restores a glossy, healthy-looking finish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTames frizz\u003c\/strong\u003e — softens and conditions while it repairs\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProtects against daily damage\u003c\/strong\u003e — supports stronger, more resilient hair over time\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eFree from added SLS\/SLES, parabens, phthalates, DEA\/TEA, synthetic colour\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFeatured ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCaviar Bond Enforcing Technology\u003c\/strong\u003e — Alterna's signature bond-repair complex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePure caviar extract\u003c\/strong\u003e — rich in omega fatty acids, vitamins and minerals (from sustainably farmed French sturgeon)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaracuja oil\u003c\/strong\u003e — deeply nourishing for hair that's lost moisture and shine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSunflower seed oil and shea butter\u003c\/strong\u003e — moisturising plant lipids\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJojoba esters\u003c\/strong\u003e — softening and slip\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin C and botanical antioxidants\u003c\/strong\u003e — environmental protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis masque suits anyone with damaged, brittle, weakened or chemically-treated hair — particularly hair that's been bleached, coloured, repeatedly heat-styled or relaxed. It's a strong \"rescue\" treatment for those recovering from over-processing, and a regular maintenance step for anyone with persistently dry or fragile hair. Useful for medium to thick hair textures in particular.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eShampoo with a Caviar Anti-Aging or other clarifying shampoo\u003c\/li\u003e\n  \u003cli\u003eSqueeze excess water from the hair\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount through mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-toothed comb to distribute evenly\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5–10 minutes; cover with a warm towel for deeper penetration if desired\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly until water runs clear\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times a week, or weekly as part of a regular hair-repair routine\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 161g (5.7oz)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Deep-conditioning bond-repair hair masque\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Damaged, brittle, chemically-treated, dry hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e 1–2 times a week after shampooing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Caviar Bond Enforcing Technology, caviar extract, maracuja oil, shea butter\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e SLS\/SLES, parabens, phthalates, DEA\/TEA, synthetic colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Alterna\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Caviar Anti-Aging — Restructuring Bond Repair\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961865974100,"sku":"R415036","price":28.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/alterna-caviar-anti-aging-restructuring-bond-repair-masque-161g","provider":"Blue Pirate","version":"1.0","type":"link"}