{"product_id":"alterna-caviar-anti-aging-infinite-colour-hold-conditioner-1000ml","title":"Alterna Caviar Anti Aging Infinite Colour Hold Conditioner 1000ml","description":"\u003cp\u003eAlterna Caviar Anti-Aging Infinite Colour Hold Conditioner 1000ml is a luxurious salon-size conditioner designed to protect, nourish and extend the vibrancy of colour-treated hair. Rich in pure sturgeon caviar extract, Omega fatty acids and a proprietary botanical antioxidant blend, the formula replenishes the hair's lipid layer, helps reduce colour fade and leaves strands soft, shiny and resilient.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Alterna\u003c\/h2\u003e\n\u003cp\u003eAlterna Haircare is a Los Angeles-based luxury professional haircare brand founded in 1997. Pioneers of caviar extract in haircare, the brand pairs rare and active ingredients with clean, free-from formulations and is celebrated by stylists and clients for its anti-ageing approach to hair health.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePure Caviar Extract\u003c\/strong\u003e — sustainably sourced from non-endangered sturgeon farmed in France; rich in Omega-3 fatty acids.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRed Raspberry Leaf and Sunflower Seed Oils\u003c\/strong\u003e — botanical antioxidants and essential fatty acids.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter, Jojoba Esters and Linseed Oil\u003c\/strong\u003e — for deep conditioning and softness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed proteins\u003c\/strong\u003e — help strengthen hair fibres.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eFree from SLS\/SLES, parabens, phthalates, DEA\/TEA and synthetic colour.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps minimise colour fade and extend the life of professional colour\u003c\/li\u003e\n  \u003cli\u003eClinically proven, with the full regimen, to deliver up to 70 days of lasting colour vibrancy and shine versus untreated hair\u003c\/li\u003e\n  \u003cli\u003eRestores moisture and softness\u003c\/li\u003e\n  \u003cli\u003eConditions and fortifies hair strands\u003c\/li\u003e\n  \u003cli\u003eSuitable for straight, wavy, curly, coiled and tightly coiled hair\u003c\/li\u003e\n  \u003cli\u003eGenerous 1000ml salon size — excellent value for regular users\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eFor anyone with colour-treated hair who wants to protect their investment and keep their colour looking salon-fresh for longer. Suitable across hair types — from fine straight to thick, curly and coiled — and a great choice for households where more than one person uses the bottle.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply a generous amount of conditioner to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage through the mid-lengths and ends, where colour fades fastest.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to let the actives work into the hair.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool water to help seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eFollow with your usual styling routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1000ml (salon size)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Anti-ageing colour-hold conditioner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Colour-treated; all hair types\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e SLS\/SLES, parabens, phthalates, DEA\/TEA, synthetic colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Alterna\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56961490878804,"sku":"V221658","price":76.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/alterna-caviar-anti-aging-infinite-colour-hold-conditioner-1000ml","provider":"Blue Pirate","version":"1.0","type":"link"}