{"product_id":"alterna-caviar-anti-aging-infinite-color-hold-shampoo-250ml","title":"Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 250ml","description":"\u003cp\u003eAlterna Caviar Anti-Aging Infinite Color Hold Shampoo 250ml is a colour-preserving anti-ageing shampoo from celebrated American haircare brand Alterna. Designed for colour-treated hair, it gently cleanses while protecting vibrancy and tone, extending the life of professional colour with each wash.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Alterna\u003c\/h2\u003e\n\u003cp\u003eAlterna is the celebrated American luxury haircare brand founded in 1997 in California. The Caviar Anti-Aging range is its iconic line, harnessing caviar extract and advanced active ingredients to deliver visible anti-ageing benefits to hair — improving strength, shine and resilience.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour-preserving formula\u003c\/strong\u003e — extends the vibrancy of professional colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAnti-ageing benefits\u003c\/strong\u003e — caviar extract and advanced actives\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle cleansing\u003c\/strong\u003e — sulphate-free, suitable for daily use\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStrengthens and protects\u003c\/strong\u003e — improves hair resilience\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLuxurious texture and scent\u003c\/strong\u003e — Alterna's celebrated spa-like experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eCaviar Anti-Aging Infinite Color Hold Shampoo is ideal for those with colour-treated hair who want to maintain vibrancy and tone for longer between salon visits. Particularly well suited to those with anti-ageing hair concerns alongside colour care.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n  \u003cli\u003eApply a small amount to the scalp and roots\u003c\/li\u003e\n  \u003cli\u003eMassage into a rich lather, working through to the ends\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n  \u003cli\u003eFollow with matching Caviar conditioner for full benefits\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Anti-ageing colour-preserving shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Colour-treated, all textures\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Alterna\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Caviar Anti-Aging Infinite Color Hold\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":56962273608020,"sku":"V063546","price":36.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bluepirate.co.uk\/products\/alterna-caviar-anti-aging-infinite-color-hold-shampoo-250ml","provider":"Blue Pirate","version":"1.0","type":"link"}